Occasionally when we meet longtime readers of the blog at conferences and industry events, they are surprised to learn that we are not just bloggers. We actually spend most of our time consulting with companies and service providers to optimize their email delivery. Though we try to avoid using the blog as a WttW sales pitch, we thought it might be useful to devote a short post to explaining a...
Google announced new postmaster tools for senders sending to Gmail. The Gmail Postmaster Tools are to help “qualified high-volume senders analyze their email, including data on delivery errors, spam reports, and reputation.” The updated postmaster pages also include Gmail’s best practices for bulk senders. Postmaster Tools by Gmail Update: ReturnPath has a blog post that...
A common way to build your email address list is to provide a free resource such as an eBook or PDF in return for contact information from the reader. While this is a good way to be mutually beneficial to the reader and the company, often the reader is providing their information only for the free resource and does not want to receive the emails. This leads to sending to an unengaged recipient...
AOL has updated their Postmaster pages with a new design and new resources for senders who are sending to AOL. If you are sending to AOL, use the updated site to sign up for the feedback loop, request whitelisting, open a trouble ticket, or learn about the AOL error codes and bulk sending best practices.
Happy July! We are back from another wonderful M3AAWG conference and enjoyed seeing many of you in Dublin. It’s always so great for us to connect with our friends, colleagues, and readers in person. I took a few notes on Michel van Eeten’s keynote on botnets, and congratulated our friend Rodney Joffe on winning the prestigious Mary Litynski Award. In anti-spam news, June brought announcements of...
We’ve had a lot of comments over the last few weeks regarding our post on ESPs that don’t allow purchased lists. Most of them were companies adding their addresses to the list. But one comment needs a little more discussion, I think. Here’s the problem though, when your employer has purchased a list and INSISTS on using that list for lead generation. I have explained ad nauseum why...
Sorry for the unexpected break in blogging. Been dealing with some emergencies. Happy 4th to my fellow citizens. Happy late Canada day to all our northern friends. We’ll resume blogging next week.
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