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Yahoo Mail Deliverability FAQ Updated

Yahoo has updated their FAQ and listed out a number of factors they use to determine if a mail message is spam.

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Ongoing Yahoo delays

I’ve been hearing from folks over the last few days that they’re seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they’re seeing some, but not all, customers affected. Other ESPs aren’t seeing any changes.
It’s not just you. But it would be very worthwhile to dig into engagement and other stats. It’s possible this is a new normal at Yahoo! and they’re tightening filters to catch mail that doesn’t fit their standards but was previously difficult to filter.

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Yahoo FBL Down

We’re seeing multiple reports that the Yahoo feedback loop stopped working some time in the past couple of days. If you’re not seeing reports, it’s not just you.

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