There are a lot of myths in the email space. Things that someone, somewhere said and another person repeated and then another person repeated and all of a sudden it is TRUTH. One of those things is the idea that there is a law defining what can be in a transactional email. Supposedly this law says that 80% of the message must be transactional content while 20% of the mail can be promotional...
I have an email address that’s old enough to drink. It came to me today when I was discussing data hygiene. I mean, I have an email address that is old enough to drink! And it wasn’t even my first email address, it’s just the one I still have access to. This realization led me down a path of what things have changed since I got that address. I remember … … when...
I’m back from a fun and successful trip to the APSIS Email Marketing Evolved conference. Of course, this means I’m digging out my mailboxes and going through mail I’ve ignored for the past week. It’s amazing how the spam builds up when I’m not tending to it every day. One of the new spam streams is coming into the role account we published with our recent job posting...
The drumbeat of “secure your accounts; help your customers secure their accounts with you” advice has faded away a bit, probably because we’ve not had a major ESP account compromise hit the media in the past few months. The costs – customer support, security, reputation, executive focus – of customer account compromises are still significant, anything you can easily...
You’ve started to notice that your campaigns aren’t working as well as they used to. Your metrics suggest fewer people are clicking through, perhaps because more of your mail is ending up in junk folders. Maybe your outbound queues are bigger than they used to be. You’ve not changed anything – you’re doing what’s worked well for years – and it’s not...
We’re looking for a new employee. Full job details are available on our career page. I’m excited with how the company is growing and developing. I’m looking forward to seeing the candidates and what they can bring to us. For those of you going to the APSIS Email Marketing Evolved conference next week, I hope you will stop by and introduce yourself. I’ll be presenting at...
We’re half way through September and it seems way too early to start thinking about the holidays. But for marketers, even email marketers, planning should be starting now. This planning shouldn’t just be about content and targeting and segmentation, but should also cover deliverability. Most retailers use email marketing to drive traffic to their websites during the holidays. Experian...
Jan Schaumann is putting together a talk on ethics in as related to folks managing internet operations. He has a survey and is looking for folks who wrangle the machines that run the internet. I’m copying his post, with permission, due to a slightly NSFW image on his announcement. August 3rd, 2015 Actually, it’s about Ethics in Internet Operations. No, seriously, it actually is. As...
Reputation is calculated based on actions. Send mail people want and like and interact with and get a good reputation. Send mail people don’t want and don’t like and don’t interact with and get a bad reputation. Reputation is not … about who the sender is. … about legitimacy. … about speech. … about message. Reputation is … about sender...
The security risks of organizational doxxing. These are risks every email marketer needs to understand. As collectors of data they are a major target for hackers and other bad people. Even worse, many marketers don’t collect valid data and risk implicating the wrong people if their data is ever stolen. I have repeatedly talked about incidents where people get mail not intended for them...
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