A lot of advertisers are really getting into this whole Back to the Future Day thing. A number of companies are compiling emails related to the phenomenon.
MailCharts
Milled
What other ads have folks seen referencing Marty and his trip back?
After a 6 month hiatus, Ken Magill has returned to offer his insightful, and somewhat snarky, take on email marketing. You can subscribe at The Magill Report.
Ken is really trying to make this report an example of how to do ad supported email newsletters right. When I subscribed yesterday I received the following welcome message:
HubSpot recently posted an blog article comparing which was better for engagement, plain text emails or HTML emails. In a survey they sent out in 2014, 64% of the responses said they preferred the HTML and image-based emails. It seems pretty straight forward, recipients say they want HTML emails over text based emails but through their A/B testing, the text versions had a higher open rate.
They also reported: