#EME15 and visiting Stockholm

Last month I had the pleasure of presenting a couple talks to APSIS customers at their Email Marketing Evolved conference in Stockholm. The first talk was about deliverability and how it’s changed over the years. The second was about looking at the future of email and communicating with users online as we move forward in the digital world.
The rest of the post is going to be a bit photo heavy, so here’s a cut tag.

A number of folks posted shots and tweets during my Keynote.
@mariannefalck tweeted “Collect only the data you need.”
EmeKeynoteSlide5
@MagneBjella tweeted this shot.
EMEKeynoteSlide2
@liza_lane tweeted about Customer Centered Marketing
EmeKeynoteSlide
 
All in all, it was a good trip. I was very impressed with the folks at APSIS. They ran a very professional conference (2 actually!). And all that staff I talked to about deliverability seemed to understand how important deliverability was for their customers.
We did get a couple days to do some touristing, most of which involved walking around downtown and visiting some of the Palaces in and out of town. I didn’t have my good camera gear with me, but did take some acceptable photos with my iPhone 5s. I’ve published some of the shots on my flickr feed.

Related Posts

Deliverability strategy to reach the inbox

I wrote a piece for the Only Influencers special Holiday Preparations edition about deliverability and the holiday email rush. One thing I like about the chance to write for other publications is the process often leads me down thought pathways and generate some new ideas.

Read More

Tweets from engagement and deliverability webinar

Want to see some of the tweets shared during the EEC Deliverability and Engagement webinar on March 17? Check out what was said as it happened.

Read More

Deliverability, Return Path, List-Unsubscribe Header

Here are a few blog posts covering the email industry from Constant Contact, Return Path, and SpamResource.
Constant Contact posted a blog post about how they measure email deliverability on January 10th.  They started with just tracking bounce backs and using that metric to calculate deliverability but then moved to using seed list through a third-party and report that they get 97% deliverability.  Read more at Constant Contact
On January 6th, Return Path recapped their most read blog posts which includes covering Yahoo’s DMARC Reject Policy, Blacklist Basics, and GMails new FBL and Unsubscribe button. Read more at Return Path
Return Path and SpamResource both have an excellent write-ups about the preference change at Outlook.com/Hotmail regarding the List-Unsubscribe header.  Microsoft, like Google, prefers to use mailto instead of http or other URI protocols for the List-Unsubscribe header.
 

Read More