Finally! Spam has a purpose

omrayspam_kabekAuthor Julie Czerneda posted about some of her writing techniques on Jim C. Hines’ blog today. Julie is one of my favorite authors. She’s a biologist so her science writing flows well for me. Too many folks try to write biology and get little nitpicky details wrong and it can disrupt the whole book for me. I spend way too much time thinking about the actual biology and lose track of the plot.
One part of her post stood out and made me smile, though.

[…] my inbox kept getting spammed. Rather than let myself get annoyed, I’d jot down the more interesting names before deleting. Soon I had the collection shown in small part here. To my joy—and perhaps with a smidge of righteous vengeance—my spammers proved perfect names for many of the Om’ray, and others.

Spam is useful for something!
The whole blog post is worth a read, though. I am doing more and more writing these days, albeit not fiction, and hearing how actual authors write has helped me both write better and spend less time staring at the screen wondering what to say next.

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Silly Spam

I was cleaning out my inbox over the weekend and found a spam that actually made me laugh.
GreedCardLibrary
Yes, it is spam advertising the “Official Greed[sic] Card Lottery.” It’s been 20 years since I’ve seen one of those!

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Still Spamming…

StillSpammingThis morning I woke up to news that Sanford Wallace pled guilty to spamming. Again.
Sanford was one of the very early spammers (savetrees.com). He moved to email from junk faxing when Congress made junk faxing illegal in 2005. He sued AOL when AOL blocked his mail. He lost and the courts maintained that blocking spam was not a violation of the sender’s rights. Sanford then moved on to using open relays to avoid blocks. He was eventually disconnected from his backbone provider (AGIS) for abuse. Sanford sued AGIS for breach of contract and was reconnected for a brief period of time.
After his disconnection from AGIS, Sanford and a few of the other folks proposed a backbone provider that allowed bulk email marketing. That never really went anywhere.
Reading these old articles is a major blast in the past. The legal case between AGIS and Cyberpromotions was the event that led to my involvement in email marketing and spam. I even spent a Saturday afternoon in the late 90s with about a dozen people on a con call with Sanford and Walt talking about his backbone idea. My position was pretty simple: it wasn’t going to work, but as long as there was consent it was his network and he could do what he wanted.
I kinda lost track, just because he moved onto other ways of advertising and I got deeper and deeper into deliverability consulting. He did show up on my radar a few years ago when Facebook sued him for breaking into user accounts and using those accounts to spam. He lost a $711 million dollar judgement to Facebook, but given he didn’t have the resources the judge in that case recommended criminal charges.
Criminal charges were filed a few years later. Yesterday, Sanford pled guilty to fraud and criminal contempt as well as violating a court order to stay off Facebook’s network.
He now faces $250,000 in fines and up to 16 years in jail. Given his history, I expect he’ll figure out some way to still send spam even if he’s locked up.
Sanford is one of the reasons so many folks have such a low opinion of anyone who describes their business as “legitimate email marketing.” Sanford used the same phrase back in the late 90s. Of course no one, with the possible exception of him, actually believed that. But when someone like that adopts the moniker “legitimate email marketer” it’s hard to take them seriously when someone like Sanford has been using that since the late 90s.
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Your system; your rules

In the late 90s I was reasonably active in the anti-spam community and in trying to protect mailboxes. There were a couple catchphrases that developed as a bit of shorthand for discussions. One of them was “my server, my rules.” The underlying idea was that someone owned the different systems on the internet, and as owners of those systems they had the right to make usage rules for them. These rules can be about what system users can do (AUPs and terms of service) or what about what other people can do (web surfers or email senders).
I think this is still a decent guiding principle in “my network, my rules”. I do believe that network owners can choose what traffic and behavior they will allow on their network. But these days it’s a little different than it was when my dialup was actually a PPP shell account and seeing a URL on a television ad was a major surprise.
But ISPs are not what they once were. They are publicly owned, global companies with billion dollar market caps. The internet isn’t just the playground of college students and researchers, just about anyone in the US can get online – even if they don’t own a computer there is public internet access in many areas. Some of us have access to the internet in our pockets.
They still own the systems. They still make the rules. But the rules have to balance different constituencies including users and stockholders. Budgets are bigger, but there’s still a limited amount of money to go around. Decisions have to be made. These decisions translate into what traffic the ISP allows on the network. Those decisions are implemented by the employees. Sometimes they screw up. Sometimes they overstep. Sometimes they do the wrong thing. Implementation is hard and one of the things I really push with my clients. Make sure processes do what you think they do.
A long way of dancing around the idea that individual people can make policy decisions we disagree with on their networks, and third parties have no say in them. But those policy decisions need to be made in accordance with internal policies and processes. People can’t just randomly block things without consequences if they violate policies or block things that shouldn’t be blocked.
Ironically, today one of the major telcos managed to accidentally splash their 8xx number database. 8xx numbers are out all over the country while they search for backups to restore the database. This is business critical for thousands of companies, and is probably costing companies money right and left. Accidents can result in bigger problems than malice.
 

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