I’m seeing some reports from various ESP folks that they’re experiencing an increase in Lashback listings the last day or so. They have contacted and are working with Lashback to identify what might be going on, if anything.
I’ll update once I know more and have permission to share.
Two articles showed up in my RSS feed in the last 24 articles that touched on different aspects of the same issue. Senders should improve their email marketing program even when they are working well.
Stephanie Miller over at ReturnPath addresses the lost revenue from current programs.
With all the traveling I did last month, I’m still not back to full blogging speed. I have been slowly reading through the backlog of unread posts from my RSS feeds and there was lots of good stuff published.
Three myths about DKIM by John Levine. A very good explanation taking down some of the myths of DKIM. Also on the DKIM front, RFC 5585 DKIM Service Overview was published last month. According to Cisco, DKIM adoption is climbing. More information about DKIM is available at dkim.org and our own dkimcore.org.
The always awesome guys at Mailchimp have embraced twitter as part of their platform. Not only have they set up their own service for link shortening so that links can be tweeted, but have also incorporated twitter stats into their mail dashboard.
Al has an insightful post on delivery, spam filtering vendors and the differences (or lack thereof) between B2C and B2B marketing. As I tell my customers, there is no switch inside the filtering scheme for “I know this person, they’re OK, let the mail in.”
Terry Zink has started a series about blacklists triggered by the recent SORBS announcement. His first post, My take on blacklists, part 2, discusses how some people go about building a blocklist from scratch.
Happy 7-8-9 everyone.
JD posed a question in my post about Postini and trying to sort out a customer getting marked as spam by their filtering mechanism and I think it bears more discussion than can be done in comments.
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