Tell me about your business model

talkingforblogI posted Friday about how most deliverability folks roll their eyes when a sender starts talking about their business model.
The irony is that one of the first things I do with a client is ask them to tell me about their business model and how email fits into their business plan. Once I know that, I can help them improve their email sending to meet the requirements of ISPs, blocklists and recipients.
While most deliverability people don’t care about your business model, for me it’s essential that I understand it. I want to hear about it, all the details. Tell me about what you’re doing and together we’ll craft a strategy to make email work for you in your unique situation.
We have one goal for every client: their email gets to the inbox. But no two clients have the same problems so we tailor our advice specifically for their unique situation. We don’t have a 3-ring binder that we read a standard answer from when clients ask for recommendations for their email strategy. We use our own knowledge of email and our history in the industry to craft unique solutions to deliverability problems.
Your business model is disruptive? Great! We can help you get those disruptive emails into their inbox.
You have a niche social platform that uses email as part of your growth strategy? We’ll make sure users and future users see your email in their inboxes.
You have a SaaS platform and you want customers to be able to use email to communicate with their customers? We’ll help you craft the right policy for your business.
You’re a retail company and struggle to reach the inbox consistently? We’ve helped dozens of companies navigate email challenges. We’ve helped clients figure out how to effectively capture addresses at point of sale in brick and mortars. We’ve helped clients restructure their entire data flow.
We can help you too.
You bring us your business model and we’ll create a comprehensive strategy that gets your email into the inbox. What’s more, we’ll help you understand what factors relate to inbox delivery and train you how to handle most issues on your own. Once we’ve got you set up, a process that takes 3 – 6 months, you have everything you need to run an email program. Even better, when those rare, complicated issues come up we’ve got your back and can get your emails delivering to the inbox again.
 

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What We Do

Occasionally when we meet longtime readers of the blog at conferences and industry events, they are surprised to learn that we are not just bloggers. We actually spend most of our time consulting with companies and service providers to optimize their email delivery. Though we try to avoid using the blog as a WttW sales pitch, we thought it might be useful to devote a short post to explaining a bit more about what we do.

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Truths and Myths about email deliverability

virtualShow_forblogKen Magill will be interviewing me on the Truths and Myths of Email Deliverability, November 12 at the 2015 All About eMail Virtual Conference & Expo. Ken has a bunch of questions he wants to ask me, but he’s also expecting to take a lot of questions from the audience as well.
Speaking of myths, there has been discussion lately about recycled spamtraps. Apparently, there are people who believe (believed?) that every ISP uses recycled spamtraps. When Hotmail and Gmail said recently they didn’t use recycled traps people got very upset that they believed something that was not true.
It’s a mess. There is so much about email that is like a version of telephone. One person says “hotmail uses recycled spamtraps” someone else repeats “big ISPs use recycled spamtraps” then then third person says “all ISPs use recycled spamtraps.” People try and correct this type of misinformation all the time but sometimes it’s hard to clarify.
So show up to our session and let Ken lob questions at me, lob some of your own and we can see what myths we can clear up.

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Deliverability advice to the DNC

I was working on another post for this afternoon, but when I checked Facebook Autumn Tyr-Salvia had posted a link that’s much more interesting to talk about.
It seems the Democratic National Committee has acquired President Obama’s email list from the 2012 campaign.

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