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Monthly Archives: December 2015

Doing it right

It’s that time of the year – marketers send more email than usual, recipients unsubscribe from their lists. Clicking on the unsubscription link in the email I just received took me to an unsubscription landing page. The box for my email address was prepopulated based on the cookie in the unsubscription link, the default setting is […]

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Happy Holidays

Blogging will be light (or non-existent) for the next week or so. I leave you with Valeria and her first Christmas tree from many years ago. The kittens are older now, we can have a tree complete with lights AND ornaments. See y’all in the new year!

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New FBL information

A couple new bits of information for folks interested in participating in feedback loops. If you’re an ESP, you’ll want to sign up for the two new FBLs that were released this month. XS4ALL and Telenor are now offering complaint feeds to senders. If you’re a mail recipient and want the ability to report spam, try […]

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DoorDash gets it

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Increase in unsubscribes

UPDATE 12/17/2015 2:30PM Pacific: I heard from Josh, the CEO of Unroll.me. He says: Senders are seeing a spike in unsubscribe requests because Unroll.Me has been improving the process it uses to unsubscribe our users from emails they have chosen to unsubscribe from. This isn’t a bug and everything is working as it should. This […]

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Holiday season

We’re 10 days out from Christmas, 9 days out from the end of binge-shopping-season (and 11 days out from return season). Unlike previous years, I haven’t heard of any significant delivery challenges. Most of what I’m hearing is the normal day-to-day stuff. There’s a little more of it, but nothing like in years past where […]

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Are you ready for DMARC?

The next step in email authentication is DMARC. I wrote a Brief DMARC primer a few years ago to help clear up some of the questions about DMARC and alignment. But I didn’t talk much about where DMARC was going. Part of the reason was I didn’t know where things were going and too much was […]

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What do you think about these hot button issues?

It’s been one of those weeks where blogging is a challenge. Not because I don’t have much to say, but because I don’t have much constructive to say. Rants can be entertaining, even to write. But they’re not very helpful in terms of what do we need to change and how do we move forward. […]

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Troubleshooting delivery is hard, but doable

Even for those of us who’ve been around for a while, and who have a lot of experience troubleshooting delivery problems things are getting harder. It used to be we could identify some thing about an email and if that thing was removed then the email would get to the inbox. Often this was a domain […]

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BlueHornet spun off from Digital River

Earlier this week, the investment firm Marlin Equity Partners announced they purchased BlueHornet Networks from Digital River. BlueHornet has been around for quite a while. In 2004 they were acquired by Digital River and run as a wholly owned subsidiary. Congrats to the folks working at BlueHornet.

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