Earlier this week, the investment firm Marlin Equity Partners announced they purchased BlueHornet Networks from Digital River. BlueHornet has been around for quite a while. In 2004 they were acquired by Digital River and run as a wholly owned subsidiary.
Congrats to the folks working at BlueHornet.
It used to be when I’d send in a complaint to an ESP, I’d want them to take it seriously. To actually fix their customer problems. To stop their customers from spamming. To fix the broken process that resulted in their customer thinking I asked for email.
These days? These days I just want the ESP to suppress my address and make the mail stop. Even better would be suppressing the address from their entire customer base – the only addresses I send in complaints for these days are traps.
Sadly, there are ESPs out there that can’t manage to stop customers from spamming people who have reported the spam. But, I am forever the optimist and keep sending the complaints when I think someone will care.
Campaign Monitor contacted me about yesterday’s post. The phrasing I picked out of the spammers AUP matched their AUP quite closely. In fact, if you plug the AUP into Google, Campaign Monitor comes up as one of the first hits.
It was not Campaign Monitor I was talking about. In fact, the ESP I received the mail from is not on the first 8 pages of Google hits for the phrases I posted.
A similar thing happened when I posted about Dell spamming me. Dell has multiple ESPs, and one of their ESPs contacted me directly in case they were the ones Dell was spamming through. It was no surprise to me that they weren’t the ESP involved.
This is what good ESPs do. Good ESPs monitor their reputation and monitor what people are saying about them. Good ESPs notice when people claim they’re being spammed and effectively reach out to the complainers so they can investigate the claim.
Good ESPs don’t just rely on the complaint numbers to take action. They keep an eye out on social networks to see who might be receiving mail they never asked for.
This morning I received the first two spams to the address of mine that was compromised during the Epsilon compromise back in April. Actually, I received two of them. One was the “standard” Adobe phish email. The other was similar but referenced Limewire instead of Adobe.
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