What do you think about these hot button issues?

bullhornIt’s been one of those weeks where blogging is a challenge. Not because I don’t have much to say, but because I don’t have much constructive to say. Rants can be entertaining, even to write. But they’re not very helpful in terms of what do we need to change and how do we move forward.
A few different things I read or saw brought out the rants this week. Some of these are issues I don’t have answers to, and some of them are issues where I just disagree with folks, but have nothing more useful to say than, “You’re wrong.” I don’t even always have an answer to why they’re wrong, they’re just wrong.
I thought today I’d bring up the issues that made me so ranty and list the two different points of views about them and see what readers think about them. (Those of you who follow me on Facebook probably know which ones my positions are, but I’m going to try and be neutral about my specific positions.)

CASL

Position A: CASL is bad law because it imposes regulations on business.

Position B: CASL is a consumer protection law and a response to business practices that hurt consumers.

Google Snooze

Position A: Google snooze is good for marketers because it lets recipients put mail they want aside until they can take action on it.

Position B: Google snooze is bad for marketers because it makes it easier for recipients to ignore mail.

User Education

Position A: We can fix phishing through user education.

Position B: User education hasn’t worked so far, what makes you think it will work in the future?

ISP Practices

Position A: ISPs are too big because they don’t reply individually to every abuse complaint.

Position B: Individual abuse complaints are insignificant when compared to FBL emails.

The Death of Email

Position A: Email is dead.

Position B: Email is not dead.

Email as Identity

Position A: Email addresses are too fluid and should not be used as identity keys for online services.

Position B: Email addresses are useful identifiers and better than usernames at every different online service.

The Definition of Spam

Position A: Spam is unsolicited bulk email.

Position B: Spam is unsolicited broadcast email.

Position C: Spam is unsolicited commercial email.

Position D: Spam is viagra and other bad mail.

Position E: Spam is any mail that’s not confirmed opt-in.

Position F: Spam is mail I don’t like.

Position G: Spam is mail someone else doesn’t like.

Position S: Spam is the same thing many times.

Position P: Spam is the same thing many times.

Position A: Spam is the same thing many times.

Position M: Spam is the same thing many times.

Position H: It’s Friday. Let’s all go have a drink.

Just some of the things that popped up on my radar and caused some strong responses this week. What are your thoughts and your feelings on the different issues? Do you have a different opinion? What are your hot button issues this week? This month?

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Changes at Gmail

As I’ve said before, I can usually tell when some ISP changes their filtering algorithm because I start getting tons and tons of calls about delivery problems at that ISP. This past month it’s been Gmail.
There have been two symptoms I’ve been hearing about. One is an increase in bulk folder delivery for mail that previously was reliably hitting the inbox. The other is a bit more interesting. I’ve heard of 3 different mailers, with good reputations and very clean lists, that are seeing 4xx delays on some of their mail. The only consistency I, and my colleagues at some ESPs, have identified is that the mail is “bursty.”
The senders affected by this do send out mail daily, but the daily mail is primarily order confirmations or receipts or other transactional mails. They send bi-weekly newsletters, though, exploding their volume from a few tens of thousands up to hundreds of thousands. This seems to trigger Gmail to defer mail. It does get delivered eventually. It’s frustrating to try and deal with because neither side is really doing anything wrong, but good senders are seeing delivery delays.
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ISPs are continually developing tools for their users. Some of the newer tools are automatic filters that help users organize the volumes of mail they’re getting. Gmail released Priority Inbox over a year ago. Hotmail announced new filters as part of Wave 5 back in October.
All of these announcements cause much consternation in the email marketing industry. Just today there was a long discussion on the Only Influencers list about the new Hotmail filtering. There was even some discussion about why the ISPs were doing this.
I think it’s pretty simple why they’re creating new tools: users are asking for them. The core of these new filters is ISPs reacting to consumer demand. They wouldn’t put the energy into development if their users didn’t want it. And many users do and will use priority inbox or the new Hotmail filtering.
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