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Yearly Archives: 2016

It’s that time of year

I’m winding down blogging through the next week or so. I have a lot to say and blog about in the coming year, but I don’t think I’m alone in saying good bye and good riddance to 2016. Happy Holidays to everyone, whatever events you may celebrate. I have to admit, it doesn’t feel very […]

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Poor delivery at Gmail but no where else

I’ve mentioned before that I can often tell what ISP is making filter changes by what my calls are about. The last few weeks it’s been Gmail where folks are struggling to get to the inbox. One of the things most clients and potential clients have mentioned is that they’re not having any problems at […]

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Listbombing Webinar

Earlier this week I gave a webinar hosted by the EEC and the DMA discussing the listbombing problem. They will be making the recording available later this week and I will link to it then. I wish I could say the issue was done and over with and that it was something we don’t have to […]

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Is your website up? Are you sure?

“What would you do for 25% more sales?” It’s panicked gift-buying season, and I got mail this morning from Boutique Academia, part of their final push before Christmas. They’re hoping for some Christmas sales in the next three days. They do make some lovely jewelry – ask Laura about her necklace some time – so […]

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DKIM Canonicalization – or – why Microsoft breaks your mail

One of these things is just like the other Canonicalization is about comparing things to see if they’re the same. Sometimes you want to do a “fuzzy” comparison, to see if two things are interchangeable for your purposes, even if they’re not exactly identical. As a concrete example, these two email addresses: (Steve) steve@wordtothewise.com “Also Steve” […]

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Ask Laura: Should we confirm unsubscribes?

Dear Laura, We have some questions about best practices for unsubscribes. Our ESP uses the List-Unsubscribe header by default on every email. I’m not familiar with this, and I have some questions for you. First, do you think this is a good idea? Should we always use it, or just for certain emails? Should we […]

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Industry news

Just some stuff going on around email that probably merit a mention but not a whole blog post. Next Tuesday at 1 eastern I’ll be giving a webinar on the subscription bombing and discussing what companies can do to mitigate the problem. Google is working on new “invisible” captchas, that separate out humans from bots without humans […]

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Outreach or spam?

This showed up in my mailbox earlier today: The tweet in question From Crunchbase: “Pluck is an email prospecting tool that gives you the email addresses of the people tweeting about subjects related to your business.” Prospecting: another name for spamming. Look, I know that you want to sell you’re newest, greatest product to the world. […]

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November 2016: The Month In Email

Happy December! Between #blackfriday, #cybermonday & #givingtuesday, pretty much everyone in the US has just survived a week of email from every brand and organization they’ve ever interacted with. Phew. Is this still the best strategy for most senders? Maybe. But it’s always important to be adaptable and continue to evaluate and evolve your strategy […]

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Google accounts breached

Over 1 million Google accounts breached by Android malware. There are some folks I know who really can’t understand why I stick with Apple over Android. The above issue is a big one. Doing what we do, security is a major consideration. I don’t need my accounts, or other accounts I have access to, compromised. […]

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  • OTA joins the ISOC

    The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.No Comments


  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.1 Comment


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


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