ArchiveJanuary 2016

Ask Laura

An Advice Column on Email Delivery When we work with brands and senders to improve email delivery, there are many questions that come up again and again. For 2016, we thought it might be interesting to answer some of those questions here on the blog so others can benefit from the information. Confused about delivery in general? Trying to keep up on changing policies and terminology? Need some...

More 2016 predictions

Gerald Marshall of Email Industries looked at over a hundred different 2016 predictions and organized them for us. Most predictions went into the segmentation and personalization and automation buckets. Only a few predictions were security related, which either means I’m ahead of the curve or on a different planet. Time will tell.

Following the SMTP rules

An old blog post from 2013, that’s still relevant today. “Blocked for Bot-like Behavior” An ESP asked about this error message from Hotmail and what to do about it. “Bot-like” behaviour usually means the sending server is doing something that bots also do. It’s not always that they’re spamming, often it’s a technical issue. But the technical problems make the sending server look like a bot...

More predictions for 2016

This morning I had the pleasure of participating in the SparkPost 10 experts in 50 minutes webinar. I am honored to be included with such a smart group of forward thinking leaders in the email space. The webinar was also live tweeted using #emailpros. I’ve put together some of my favorite tweets from today. What was fun for me was listening to the similarities and differences in our views...

Things you need to read

The email solicitation that made me vow to never work with this company again. When sending unsolicited email, you never know how the recipient is going to respond. Writing a public blog post calling you out can happen. The 2016 Sparkies. Sparkpost is looking for nominations for their email marketing awards. Win a trip to Insight 2016! 5 CAN SPAM myths. Send Grid’s General Counsel speaks...

This message has no content.

This is what my mail client tells me about the latest mail Twitter sent me: Criticism of Twitter’s copywriters? Not exactly, no. Mail.app is looking for some textual content near the top of the mail to display to me as preview text. It can’t find any in this mail, so it’s telling me the message has no content. Looking at the mail it’s a standard multipart mime message...

What to expect in 2016

I don’t always do predictions posts, even though they’re  popular. Most years I skip them because I don’t see major changes in the email space. And, I’m not the type to just write a prediction post just to post a prediction. This year, though, I do see changes for everyone in the email space. Most of them center on finally having to deal with the technical debt that’s been accumulating over the...

CBL issues

I started seeing some folks complain about false CBL listings a few hours ago. I’m now seeing the same folks saying the listings are being removed.
The symptoms look similar to what happened in November (mentioned here), but it appears the CBL team are on top of things and are working to rectify things quickly.

Hands off address books

Germany’s highest court has ruled that Facebook’s practice of harvesting email addresses from their users contact lists in order to send invitations to them constitutes “advertising harassment” and violates German law on data protection and unfair trade practices. This in response to a suit filed by the Federation of German Consumer Organisations (VZBV) What the judgment...

Email Innovations Summit in May 2016

I’ve been accepted as a speaker for the Email Innovations Summit in Las Vegas in May. This is a conference hosted by the folks behind the Only Influencers group and should be a great way to meet some of the leading minds in email marketing. I’ll be speaking on some of the things I see changing in the email space and how that will affect email marketing as a whole. I think it will be...

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