Related Posts

Think you know about deliverability?

Check out the tweets from my AMA webinar sponsored by Message Systems today.
Thanks to the AMA and Message Systems for having me.

Read More

All About Email: Q & A session tomorrow

virtualShow_forblogLive! Tomorrow! the 2015 All About eMail Virtual Conference & Expo. 12:30 Eastern, 9:30 Pacific. Come hear Ken ask me about email and contribute your own questions!
Want to ask about spamtraps? Purchased lists? How about engagement? Just want to listen to what myths other people are interested in asking about? Come and listen.
 

Read More

Deliverability, email and lessons learned from Insight2015

biohazardmailDeliverability is a challenge, I think everyone who has ever tried to send bulk mail will acknowledge that. There are a lot of reasons for this. One of the big reasons is that there are bad players who spend a lot of time trying to get around filters. And a lot of these people are sending very bad mail. Phishing. Spear Phishing. Viruses. Malware.
Email is a prime vector for a lot of criminals.
A lot of deliverability discussions really gloss over the dangers, though. We don’t often think about it, because we’re not sending bad mail. But we still have to go through the same filters that ask: Is this message safe?
Security was a big deal at the recent Sparkpost / MessageSystems conference.

Read More