More 2016 predictions


Gerald Marshall of Email Industries looked at over a hundred different 2016 predictions and organized them for us. Most predictions went into the segmentation and personalization and automation buckets. Only a few predictions were security related, which either means I’m ahead of the curve or on a different planet. Time will tell.

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  • With all that’s going on, you would of thought security/privacy/compliance would of been at the forefront.

  • I think ISPs and receivers are starting from the bottom up. Marketers aren’t. Since it pays (literally for our case) to listen to what the ISPs say is coming, I think you and I are both betting on the right horse to win.
    2016 is definitely going to be a year full of DMARC, TLS, and DKIM.

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