Things you need to read

The email solicitation that made me vow to never work with this company again. When sending unsolicited email, you never know how the recipient is going to respond. Writing a public blog post calling you out can happen.
The 2016 Sparkies. Sparkpost is looking for nominations for their email marketing awards. Win a trip to Insight 2016!
5 CAN SPAM myths. Send Grid’s General Counsel speaks about CAN SPAM myths. Personally, asking for an email to unsubscribe is annoying. I never know if the unsubscribe request worked or not. Give me a link any day.
The most misunderstood statistic in email marketing. A good discussion of why raw complaint rates isn’t the metric the ISPs use, and how it can mislead folks about their email program.
Office 365 is expanding it’s DKIM signing. Terry Zink discusses the upcoming changes to how Office365 handles DKIM signatures. This is exactly the kind of changes I was talking about in my 2016 predictions post – background changes that are going to affect how we authenticate email. He even specifically calls out whether or not a particular signature is DMARC aligned or not.

Related Posts

Salesforce SPF and now DKIM support

Salesforce has published a SPF record for sending emails from Salesforce for years and with the Spring ’15 release, they will provide the option to sign with DKIM.
The SPF record is straight forward, include:_spf.salesforce.com which includes _spf.google.com, _spfblock.salesforce.com, several IP address blocks, mx, and ends with a SoftFail ~all.
Salesforce Knowledge Article Number: 000006347 goes in-depth with information regarding their SPF Record.

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Authentication and Repudiation

Email Authentication lets you demonstrate that you sent a particular email.
Email Repudiation is a claim that you didn’t send a particular email.
 
SPF is only for email authentication1
DKIM is only for email authentication
DMARC is only for email repudiation
 
1 SPF was originally intended to provide repudiation, but it didn’t work reliably enough to be useful. Nobody uses it for that now.

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Office365 checking DMARC on the inbound

According to a recent blog post, Office365 is starting to evaluate incoming messages for DMARC. I talked a little bit about DMARC in April when Yahoo started publishing a p=reject message.

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