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Monthly Archives: February 2016

Gmail showing authentication info

Yesterday Gmail announced on their blog they would be pushing out some new UI to users to show the authentication and encryption status of email. They are trying to make email safer. There are a number of blog posts on WttW for background and more information. TLS and Encryption Protect your email with TLS Cryptography […]

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Q1 2016: Upcoming events

While we’re working on a Speaking Schedule page for my upcoming events, I’ll just update the blog. My schedule for Q1 and Q2 is coming together. M3AAWG 36: San Francisco, February 16 – 18th. I’ll be up on Monday afternoon. No official speaking at this one, just sitting in the audience and listening. But stop […]

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AOL broken (again)

I am, apparently, still one of the top hits when you Google for AOL. When things break at AOL, this means I get lots of contacts, comments and even phone calls from people looking for help. I’m really not AOL support. (Really. I’m not. If you’re an AOL user I can’t help you log into […]

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Things you need to read: 2/5/16

Ask the Expert: How Can Email Marketers Stay Out of Gmail Jail and in the Inbox? The expert in question is an old friend of mine, Andrew Barrett. I met Andrew online in the late 90s, and we worked together (briefly) at MAPS. He was out of email for a while, but I’m pleased he came […]

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January 2016: The Month in Email

Happy 2016! We started off the year with a few different “predictions” posts. As always, I don’t expect to be right about everything, but it’s a useful exercise for us to look forward and think about where things are headed. I joined nine other email experts for a Sparkpost webinar on 2016 predictions, which was […]

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Enter clickbait here

Yesterday I talked about how the truth matters in email marketing. But that’s not the only place the truth matters. Today I found myself in a bit of a … discussion on Facebook. It ended up being a lesson in why you should never trust the clickbait headline. I also realized there are parallels with […]

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The truth matters.

Call within the next 10 minutes… Consumers with last names starting with O – Z can call tomorrow… Only 5 seats left at this price!   All of these are common marketing techniques designed to prompt consumers to buy. It’s not a new idea, create a sense of urgency and people are more likely to […]

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Purchased lists and ESPs: 9 months later

It was about 8 months ago I published a list of ESPs that prohibit the use of purchased lists. There have been a number of interesting responses to that post. ESPs wanted to be added to the list The first iteration of the list was crowdsourced from different ESP representatives. They shared the info they […]

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