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Podbox Expert Interview Series

Last month I did an interview with Podbox about email, deliverability and how I became an email expert (breaking things, lots of breaking things… and having to pick up the pieces and fix them…)
Check out the interview over on their website.
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I’ve been thinking a lot about history and longevity. Next year will mark 10 years of the Word to the Wise blog and 20 years of me entering the anti-spam / deliverability space. That’s a lot of time. When I first started fighting spam it was really about my mailbox and getting rid of the junk I was receiving. At the time, a lot of people thought it was silly to spend so much effort fighting spam.
But as time as gone on, email spam and fraud became a big deal. Criminals realized they could use spam to further their gains at the expense of people. Spam is a network problem. Spam is a danger.
Personally, I’ve moved away from fighting spam. I’m now working more on making and keeping email a useful tool. Yes, that does include commercial email. Yes, it does include bulk email. Helping people get the mail they want in their inbox is a part of keeping the email ecosystem healthy. It’s the part I can do and the part I am good at.
Seeing email become such an important part of commerce, communication and modern life has been a journey. I look forward to seeing where the next 20 years takes us.
 

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