Back from Vegas

Had a wonderful time at the Email Innovations conference last week. Got a chance to see some familiar faces and meet a lot of new ones.
There is so much new and interesting and exciting stuff going on in the world of email. I think we’re hitting another period for real growth and innovation that’s going to change what we see in our inboxes and how we use email.
 

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Q1 2016: Upcoming events

While we’re working on a Speaking Schedule page for my upcoming events, I’ll just update the blog. My schedule for Q1 and Q2 is coming together.
M3AAWG 36: San Francisco, February 16 – 18th. I’ll be up on Monday afternoon. No official speaking at this one, just sitting in the audience and listening. But stop by and say hi!
Email Evolution Conference: Hosted by the EEC, New Orleans, March 30 – April 1. I’ll be on the panel Everything You Always Wanted to Know About Email (But Were Afraid To Ask) with some of my favorite colleagues.
Email Innovations Conference: Las Vegas, May 18 – 19th. Understanding Your IT Department: What Non-Technical Brand Managers Need To Know about Email Security, DMARC, ISP’s and Delivery.

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Prepping for EEC


Tomorrow I head off to New Orleans to the EEC conference. It’s my first one and I’m really looking forward to meeting some of the people I only know online.
I’ll be speaking on two panels on Friday:
All You Ever Wanted to Know about Deliverability (But Were Afraid to Ask) at 10:50. This is your chance to ask those questions of myself and other experts in the field. I always enjoy Q&A panels and actually hearing from folks what their big deliverability questions are. (and remember, if you have a question, you can always send one to me for Ask Laura)
and the closing Keynote panel
ISP Postmasters & Blacklist Operators: Defending Consumer Inboxes at 1:10. I’m on a panel with various ISP postmasters, blacklist operators and we’ll be talking about what it’s like dealing with the deluge of mail. For instance, there is a huge outbreak of bot-spam at the moment, and a lot of the filters are struggling to keep up. In fact, I’m a last minute replacement for one filter company as they are in all-hands-on-deck firefighting mode to keep their customers safe.
Hope to see you there!
 

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Phone call of the week

I phoneforblogreceived a message on our 800 number. “This is Mark from a-website.example. Your customers are complaining to me that they are not getting my mail. And you’re blocking mail from me. Explain this to me!”
 
 
I called him back and left a message: “I think you’re confused and I probably can’t help you.”
A few minutes later, Mark returns my call.
L: Hi, this is laura.
M: Who are you? You called me, you must be from Clearwire!
L: No, I’m not with Clearwire, I’m with WttW.
M: Then why is your phone number on the Clearwire website?
L: I don’t know, but this isn’t Clearwire. The Clearwire website is redirecting to Sprint. They got bought out a while ago.
M: Redirecting to Sprint? What does that mean? Your phone number is on Clearwire’s website. You must be with Clearwire.
L: No, really, I’m not.
M: Why is your phone number on their website?
L: I don’t know. But this is not Clearwire. (I start searching the blog because I remember some post somewhere about Clearwire.)
M: Well, who are you?
L: I run a delivery consulting firm. Is it possible you found my website and the blog post that says all clearwire.net addresses are being discontinued April 15, 2015?
M: They’re gone?
L: Yes, for more than a year now.
M: Oh.
scene
That blog post is the #1 google hit if you search for clearwire.net.
 

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