Had a wonderful time at the Email Innovations conference last week. Got a chance to see some familiar faces and meet a lot of new ones.
There is so much new and interesting and exciting stuff going on in the world of email. I think we’re hitting another period for real growth and innovation that’s going to change what we see in our inboxes and how we use email.
I had a bit of a interesting Friday. I was so glad it was finally the weekend. Saturday we did a bunch of errands, including go visit our servers. See, we’ve been upgrading infrastructure to implement a second type of backup system. Saturday we were doing the last set of upgrades so we could install over the weekend.
Yes, we do all our own networking and racking.
Saturday evening Steve is installing the new backup software. This is awesome backup software. It backs up the entire virtual machine. If we lose a virtual machine, we can just reload the entire thing and it will be back again.
Except while installing the software, there is a weird network glitch. Said network glitch caused the system to crash. The system crashes hard. The system crash corrupts some of the data on disk. The data on disk is our virtual machine files. Files are in read only mode and won’t fsck automatically.
We lose most of our production virtual machines. We’re off the air.
Possibly this was tragic, not ironic. I dunno, it’s been a long weekend.
We lost a bunch of production virtual machines to the disc corruption. We haven’t lost any data, but it’s taking some time to rebuild the machines and pull data from the other backup system and get it installed.
That means some of our websites and services, like tools.wordtothewise.com are down. It may mean you saw some bounces if you sent us mail over the weekend. Mail is back and we are communicating with the outside world again.
Steve’s working through our other services as fast as possible to get them back up and running.
(If massive server issues weren’t enough, one of the cats got a UTI so we’re having to pill her twice a day. Then last night managed to puke so hard she passed out briefly. Poor thing. She’s doing better this morning.)
Last month I did an interview with Podbox about email, deliverability and how I became an email expert (breaking things, lots of breaking things… and having to pick up the pieces and fix them…)
Check out the interview over on their website.
I’ve been thinking a lot about history and longevity. Next year will mark 10 years of the Word to the Wise blog and 20 years of me entering the anti-spam / deliverability space. That’s a lot of time. When I first started fighting spam it was really about my mailbox and getting rid of the junk I was receiving. At the time, a lot of people thought it was silly to spend so much effort fighting spam.
But as time as gone on, email spam and fraud became a big deal. Criminals realized they could use spam to further their gains at the expense of people. Spam is a network problem. Spam is a danger.
Personally, I’ve moved away from fighting spam. I’m now working more on making and keeping email a useful tool. Yes, that does include commercial email. Yes, it does include bulk email. Helping people get the mail they want in their inbox is a part of keeping the email ecosystem healthy. It’s the part I can do and the part I am good at.
Seeing email become such an important part of commerce, communication and modern life has been a journey. I look forward to seeing where the next 20 years takes us.
Tomorrow I head off to New Orleans to the EEC conference. It’s my first one and I’m really looking forward to meeting some of the people I only know online.
I’ll be speaking on two panels on Friday:
All You Ever Wanted to Know about Deliverability (But Were Afraid to Ask) at 10:50. This is your chance to ask those questions of myself and other experts in the field. I always enjoy Q&A panels and actually hearing from folks what their big deliverability questions are. (and remember, if you have a question, you can always send one to me for Ask Laura)
and the closing Keynote panel
ISP Postmasters & Blacklist Operators: Defending Consumer Inboxes at 1:10. I’m on a panel with various ISP postmasters, blacklist operators and we’ll be talking about what it’s like dealing with the deluge of mail. For instance, there is a huge outbreak of bot-spam at the moment, and a lot of the filters are struggling to keep up. In fact, I’m a last minute replacement for one filter company as they are in all-hands-on-deck firefighting mode to keep their customers safe.
Hope to see you there!