Deliverability session at Connections 2016

Best practices or required practices

• laura
• Mar 9, 2016

• Best Practices

What really are the best practices for email?

A year ago I wrote a post about best practices and how most of my best practices were different from what other people recommend. I don’t talk about rules for frequency or subject line length. I don’t focus on best practices for bounce processing or content length.
My best practice recommendations are really about process.

Truths and Myths about email deliverability

• laura
• Nov 2, 2015

• Industry

Ken Magill will be interviewing me on the Truths and Myths of Email Deliverability, November 12 at the 2015 All About eMail Virtual Conference & Expo. Ken has a bunch of questions he wants to ask me, but he’s also expecting to take a lot of questions from the audience as well.
Speaking of myths, there has been discussion lately about recycled spamtraps. Apparently, there are people who believe (believed?) that every ISP uses recycled spamtraps. When Hotmail and Gmail said recently they didn’t use recycled traps people got very upset that they believed something that was not true.
It’s a mess. There is so much about email that is like a version of telephone. One person says “hotmail uses recycled spamtraps” someone else repeats “big ISPs use recycled spamtraps” then then third person says “all ISPs use recycled spamtraps.” People try and correct this type of misinformation all the time but sometimes it’s hard to clarify.
So show up to our session and let Ken lob questions at me, lob some of your own and we can see what myths we can clear up.

Upcoming events for Laura

• laura
• Apr 21, 2016

• Industry

We’re more than halfway through April. Good: Taxes are finished. Bad: Wait? We’re well into Q2? How time files. With that realization, it seems like it’s a good time to share some of the places and events I’ll be at in May.
Salesforce Connections in Atlanta, GA. May 10 – 12. I’m a panelist for Deliverability Unplugged: How to Stay out of Email Jail and Other Best Practices on May 11.  I’m sharing the panel with Mickey Chandler from SFMC and Melinda Plemel from Return Path. The session will be moderated by Rebecca McAdams from Forrester Research. Bring questions. I don’t think you really want to just listen to us show you slides, so come bearing questions.
As an aside, Salesforce is offering a discount of 50% off registration for Connections16 through April 22 if you use the promo code EQUALITY. Good on Salesforce for this.
Email Innovations Summit in Las Vegas, NV. May 17 – 18. Understanding your IT Department: What Non-Technical Brand Managers Need to Know about Email Security, DMARC , ISPs and Delivery. I’ve been working on this talk and, wow, there’s a lot of info I want to share. It should be a fun session, so stop by.
You can get a 15% discount off the cost of registration for Innovations by using my speaker code SPKATK