Earlier this month Google announced a new set of tools for senders at their Postmaster Tools site. To get into the site you need to login to Google, but they also have a handy support page that doesn’t require a login for folks who want to see what the page is about.
We did register, but don’t send enough mail to get any data back from Google. However, the nice folks at SendGrid were kind enough to share their experiences with me and show me what the site looked like with real data, when I spoke at their recent customer meeting.
Who can register?
Anyone can register for Google Postmaster tools. All you need is the domain authenticated by DKIM (the d= value) or by SPF (the Return Path value).
Who can see data?
Google is only sharing data with trusted domains and only if a minimum volume is sent from those domains. They don’t describe what a trusted domain is, but I expect the criteria include a domain with some history (no brand new domains) and a reasonable track record (some or all of the mail is good).
For ESPs who want to monitor all the mail they send, every mail needs to be signed with a common d= domain. Individual customers that want their own d= can do so. These customers can register for their own access to just their mail.
ESPs that want to do this need to sign with the common key first, and then with the customer’s more selective key.
How does it work?
Google collects data from DKIM and/or SPF authenticated mail, aggregates it and presents it to a Google user that has authenticated the domain.
How do I authenticate?
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