Why care about email?

I got my first email address in the very late 80s. I was an intern at a government agency. I learned a lot there: how to sequence DNA, how to handle radioactive material, how to handle human pathogens, and how to send email. I got my first non-work non-school address in the mid-90s. One of the first things I did was join some mailing lists.
One of them was a list for folks who had pet rabbits. I met a lot of people there, both online and in person. As with many people we meet through a shared interest as our interest wanes the relationships change. Some relationships were maintained, but some of us lost touch with one another. Moves, job changes, email address changes, they all affect our ability to maintain relationships online. I kept in touch with some, one was the maid of honor at my wedding and a few years ago I was the maid of honor at hers. I lost track of others.
 

FlowerBunny
The indomitable Flower Bunny

A few years ago I managed to re-connect with some of those email friends through Facebook. It’s been great to see them and interact with them again. Many of us have moved on from bunnies to other pets. We’re no longer students. We have families and kids. And so on and so on. Facebook has given us a chance to be together again, and rekindle those friendships.
Today, I found out one of those friends passed away. Someone I’ve known for 20 years. Someone who was an absolute lifeline when I was making some big decisions and some hard career choices. 2 weeks ago she went to the ER for some shoulder pain. One of her last FB posts was complaining about how the Drs were treating her pain like a heart attack. It wasn’t a heart problem; it was undiagnosed melanoma.
I’m somewhat in shock. It’s hard to think I’m no longer going to hear her stories of crazy cartoon dog and the sneaky brat dog. I can’t imagine Facebook without her beautiful photos of the beach where she lives. On top of that, there’s a bit of oddness. How can I feel the loss of someone I never actually met in person so strongly? All of our interactions were online. And, yet, my life is better for her being in it. And I will miss her.
This. THIS is why I do what I do. The internet has a way of introducing us to things and people we never knew were out there. It enriches our lives. It allows us to create community with people who live thousands or tens of thousands of miles away. Or some that live right next door. Or 20 minutes away on the coast.
In order to keep building communities online we must keep the online space open and viable. That does mean shutting down abuse and abusers. That does mean policing the space and enforcing rules and keeping users safe. It has to. Otherwise any chance of community will be destroyed.
The communities we build now will still be around in 20 years. They may not be BBSes, or USENET, or mailing lists, or Facebook, or Twitter, but they will be around in whatever space we have in the future. These communities are important and they are worth protecting and policing.
Goodbye, Cary. You will be missed.

Related Posts

Things to read: March 9, 2016

It’s sometimes hard for me to keep up with what other people are saying and discussing about email marketing. I’ve been trying to be more active on LinkedIn, but there are just so many good marketing and delivery blogs out there I can’t keep up with all of them.
talkingforblog
Here are a couple interesting things I’ve read in the last week.
Five Steps to Stay Out of the Spam Folder. Conceptually easy, sometimes hard to pull off in practice, these recommendations mirror many things I say here and tell my clients about delivery. The audience is in charge and your recipients are the best ally you can have when it comes to getting into the inbox.
Which states are the biggest sources of spam?. California and New York top the list, but the next two states are a little surprising. Over on Spamresource, Al points out the two next states have some unique laws that may affect the data. I just remember back in the day there were a lot of spammers in Michigan, I’m surprised there’s still a significant volume from there.
CASL didn’t destroy Canadian email. Despite concerns that CASL would destroy the Canadian email marketing industry, the industry is going strong and expanding. In fact, spending on email marketing in Canada was up more than 14% in 2015 and is on track to be up another 10% this year. Additionally, according to eMarketer lists are performing better because they’re cleaner.
A brief history of email. Part of the Guardian’s tribute to Ray Tomlinson, the person who sent the first email. Ray’s work literally changed lives. I know my life would be significantly different if there wasn’t email. Can you imagine trying to be a deliverability consultant without email? 🙂

Read More

What a week!

Yesterday, after 5pm, I was so happy. I was telling folks to have a great weekend. To take time off and relax. Have fun! Don’t work! Enjoy the weather!
Then someone pointed out it was only Thursday.
1331649
But! I got up this morning and got lots of happy Facebook notifications from friends about how TODAY was Friday. I was ready to have an awesome and productive day and go into the weekend with a clean todo list and a well planned next week.
Then I broke my mail client. Trying to add an attachment would crash everything. That got fixed that somewhere around noon.
So! I’ll just grab some lunch and get ready for a productive afternoon!
Then I broke finder.
12994434_10205838039782055_7428099273974075063_n
Yes, that is a picture of my 27 inch monitor with hundreds of Windows opening. I was trying to delete some of the 39,000 .jpgs from my mail client. My finger slipped on the trackpad, though, and instead of “move to trash” I clicked “show in containing folder.” Ooops. I finally crashed finder manually and it restarted and didn’t try and reopen all the windows.
OK. Fine. I’ll go to the bank and pick up mail and drop off tax (ugh, ow) payments.
On the way there, construction screwed up traffic and it took me more than 20 minutes to go 2 miles. (It’s not a safe place to walk, or I would have). On the way back, I went the Other Way. Only to discover a firetruck across 4 lanes of traffic and half a dozen cop cars showing up to a very recent accident.
Then, while writing this blog post I managed to somehow move widgets around and lose them on the wordpress editor.
Apparently I should have taken my friend’s advice and just decided today was not a work day. Because, wow, was it a mess. What all this means is I’m not going to try and blog anything substantial. I’d probably make some total boneheaded mistake and that wouldn’t be any good.
Instead, I will share the song KFOG played every Friday at 5pm (before Cumulus decided to fire everyone). Because I am really in the need of this week to be over.
Have a good weekend. Next week will be better!

Read More

Phone call of the week

I phoneforblogreceived a message on our 800 number. “This is Mark from a-website.example. Your customers are complaining to me that they are not getting my mail. And you’re blocking mail from me. Explain this to me!”
 
 
I called him back and left a message: “I think you’re confused and I probably can’t help you.”
A few minutes later, Mark returns my call.
L: Hi, this is laura.
M: Who are you? You called me, you must be from Clearwire!
L: No, I’m not with Clearwire, I’m with WttW.
M: Then why is your phone number on the Clearwire website?
L: I don’t know, but this isn’t Clearwire. The Clearwire website is redirecting to Sprint. They got bought out a while ago.
M: Redirecting to Sprint? What does that mean? Your phone number is on Clearwire’s website. You must be with Clearwire.
L: No, really, I’m not.
M: Why is your phone number on their website?
L: I don’t know. But this is not Clearwire. (I start searching the blog because I remember some post somewhere about Clearwire.)
M: Well, who are you?
L: I run a delivery consulting firm. Is it possible you found my website and the blog post that says all clearwire.net addresses are being discontinued April 15, 2015?
M: They’re gone?
L: Yes, for more than a year now.
M: Oh.
scene
That blog post is the #1 google hit if you search for clearwire.net.
 

Read More