Al over at SpamResource reports that the next generation of Apple’s iOS has support for the list unsubscribe header.
To the best of my knowledge, this is the first time an independent email client has built in support for the List-Unsubscribe header. Microsoft and Google support it, but only in their webmail system. Hopefully other mail clients will follow suit.
It’s that time of the year – marketers send more email than usual, recipients unsubscribe from their lists.
Clicking on the unsubscription link in the email I just received took me to an unsubscription landing page. The box for my email address was prepopulated based on the cookie in the unsubscription link, the default setting is to unsubscribe me from all mail from the sender and just clicking the sole button on the page will unsubscribe me.
It offers me an alternative to unsubscribing from everything – letting me receive just the content I want. It does that immediately on the unsubscription landing page (rather than suggesting I go to a subscription center or, worse, requiring I click on a different link in the mail originally). And it tells me the important things about the newsletters I might want to subscribe to – what they’re about and how often they’re sent.
This isn’t anything particularly special, but sometimes it’s nice to highlight someone who is doing it right.
Dear Laura,
We are having a bit of an internal struggle on our end as we launch our new quarterly account summaries. What are your views on including an unsubscribe link in these emails?
My personal opinion is that we should. Although the summaries can be classified as “transactional”, they are not tied to a specific recent transaction a customer made and can be viewed as a general reminder to shop again. As I gathered data to present my case, I reviewed several different account summaries and I found it split close to 50/50. Do you have any data or thoughts to support one way or another?
Thanks,
Summary Judgement
