Email Marketing as News?
This afternoon I got mail. It’s clearly meant to be a tie-in to something. But, the thing is, I don’t know what.
That’s the problem with contextual marketing, you never really know if your target will understand the context.
Related Posts
Is Spamhaus still relevant?
- laura
- Nov 14, 2012
Today’s Wednesday question comes from a recent discussion on the Only Influencers mailing list. One of the participants asked “Is Spamhaus relevant and necessary? Are they willing to work with marketers?”
Read MoreRelevant and timely marketing
- laura
- May 19, 2012
What better time to advertise pizza specials than at 2:30 pm on a Friday afternoon?
Either my local pizza joint is doing sophisticated tracking (hrmmm… these people often order pizza on the weekend, email on Friday) or I’m just smack dab in the middle of their average demographic.
In either case, advertising pizza on a Friday afternoon strikes me as the epitome of timely, relevant marketing.
Pizza for dinner, anyone?
About that Junk Folder
- steve
- Nov 30, 2011
I use a pretty standard mail filtering setup – a fairly vanilla SpamAssassin setup on the front end, combined with naive bayesian content filters in my mail client. So I don’t reject any mail, it just ends up in one of my inboxes or a junk folder. And I have a mix of normal consumer mail – facebook, twitter, lots of commercial newsletters, mail from friends and colleagues and spam. (As well as that I have a lot of high traffic industry mailing lists, but overall it’s a fairly normal mix.)
My bayesian filter gets trained mostly by me hitting “this is spam” when spam makes it to my inbox. If I’m expecting an email “immediately” – something like a mailing list COI confirmation or email as part of buying something online – I’ll check my spam filter and move the mail to my inbox in the rare case it ended up there. Other than that I let it and spamassassin chug along with no tweaking.
I’m starting a data analysis project, based on my own inboxes, and as part of that I’m using some tools to look for false positives in my junk folders, and manually fixing anything that’s misclassified. I’ve been doing this for a couple of hours now, and I’ve found some interesting things.