Email Marketing as News?
This afternoon I got mail. It’s clearly meant to be a tie-in to something. But, the thing is, I don’t know what.
That’s the problem with contextual marketing, you never really know if your target will understand the context.
Related Posts
Mail.app outs lazy marketers
- steve
- Aug 17, 2012
The default mail client on OS X is Mail.app. In recent versions it does it’s best to bundle threads of email together to make it easier for you to keep track of conversations via email – they appear in the list of messages as a single entry with a badge showing the number of messages in that thread. There are standard ways to track mail threads, but they sometimes get broken by mailing list software, so Mail.app also bundles together messages with an identical sender and Subject line.
That has an unexpected side effect, when it comes to email marketing.
That little “4” badge on the right tells me that this is the fourth time Marriott have sent me this same email (over a period of several months) and there’s really no need for me to open it and read it again.
Relevance?
- laura
- May 25, 2011
As a past guest and/or meeting planner of Millennium Hotels and Resorts we are pleased to share these occasional special offers. If you no longer wish to receive email communications from us, please click the unsubscribe link. Please note that this broadcast is sent from an address which is not monitored. If you have questions about the offer, please contact us directly. Our hotel contact details may be found in this email offer above or you may visit www.millenniumhotels.com.
Read More
Well designed email program
- laura
- Jun 27, 2011
I so often talk about the failures of various email marketing programs that it’s only fair I mention when someone gets it right.
We spent the past week with family on the east coast. Our flight back to the west coast was very, very early Sunday morning so I booked a night at the airport hotel. That way we could just stumble to the shuttle at some horrible hour and not worry about trying to coordinate drivers and cars and all that other stuff.
As we were headed to the airport, I pulled out my phone to confirm directions. I found a new message in my mailbox offering me the opportunity to check-in online. I decided to see how it worked.