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Don't just follow the HOWTO
- laura
- May 11, 2016
There are so many moving parts to ensure good email deliverability. Email marketers need to know marketing, they need to know email and they need to know design. The technical bits of email can be a challenge to learn, and many folks who write tutorials and How-Tos write them for a different audience than marketers.
One of the things I’m trying to do is demystify the technical end of email for marketers. Today I talked about authentication in the Only Influencers newsletter. Check it out!
Understanding the technical: Authentication
Authentication in general
4 email marketing myths
- laura
- Aug 1, 2014
Tom Sather speaks about 4 email marketing myths that just won’t die. Tom has it absolutely right, these are things people believe that not true.
Read MoreGroupon and science
- laura
- Jan 25, 2011
And interesting reaction to a recent Groupon offer for spa services.
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