More than a decade ago I was included in one of these. It wasn’t work related per se, but the address list included a lot of experienced, BTDT, names-on-RFCs technology folks.
Yeah, even they got stuck in the mess of replying all, unsubscribing, lecturing people about not replying to all. It was a mess, but funny given the names involved. #neverdothis #noreplytoall
It’s that time of the year – marketers send more email than usual, recipients unsubscribe from their lists.
Clicking on the unsubscription link in the email I just received took me to an unsubscription landing page. The box for my email address was prepopulated based on the cookie in the unsubscription link, the default setting is to unsubscribe me from all mail from the sender and just clicking the sole button on the page will unsubscribe me.
It offers me an alternative to unsubscribing from everything – letting me receive just the content I want. It does that immediately on the unsubscription landing page (rather than suggesting I go to a subscription center or, worse, requiring I click on a different link in the mail originally). And it tells me the important things about the newsletters I might want to subscribe to – what they’re about and how often they’re sent.
This isn’t anything particularly special, but sometimes it’s nice to highlight someone who is doing it right.
One of the most important things for any mail sender to do is monitor their mail stream. There are a number of things that every mailer should pay attention to. Some are things to monitor during delivery, some are things to monitor after delivery. All of these things tell senders important information about how their mail is being received by their recipients and the ISPs.
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