The Cyber and The Security


Cybersecurity has been on my mind lately. There is a lot of bad stuff going on, from giant dDOS attacks, to subscription bombing, to the ongoing low level harassment that some people have to deal with on a daily basis. I’ve written a lot about how I think marketers are going to have to step up and stop being a conduit for abuse. I do believe this. There are a lot of different issues to discuss but there are also many, many different stake holders in the issue of cybersecurity.
I’ve been on multiple calls with different groups over the last few weeks discussing the implications of the subscription attack and how it was carried out. The majority of my focus is email and how to protect senders from becoming a conduit for abuse. Other folks participating on the call are looking at what abuse is out there and how to stop it or minimize it.
One thing that came up on a recent call is that the bulk of dDOS traffic that took Brian Krebs’ website down was from various Internet of Things devices. Security cameras, DVD players, televisions, lightbulbs and other connected devices were part of the problem. It’s a huge issue, and one that cannot simply be mitigated by just ISPs and providers. But convincing individuals to secure their lightbulbs can be a challenge, we can’t even protect their computers completely. Convincing companies to stop providing default usernames and passwords or using the same keys for every device is another challenge.
These are big issues that we’re going to have to deal with.
Last night, with 100 million of my virtual friends and a small group of local ones, I watched the first Presidential debate. Part of the debate was about cyber security. To misquote Vice President Biden, “Cybersecurity is a big freaking deal.” We have nation states, and groups with the resources of nation states, conducting covert operations online. We have hacking, compromises, bonnets and other malicious activity occurring every, single day. And, the more complex the site and the more users it has the more likely it is to be compromised. Cybersecurity is a critical part of national security and our own individual security. We must take it seriously and we must address it.
Now, I’ll be honestI don’t think there is a solution to the problem. I think, though, that there are hundreds of things we can do as individuals, as companies, as nations, as volunteer organizations, as NGOs and as coalitions to solve different parts of the problem. We all need to think about what it is and who’s doing the bad stuff.
It’s common to think of hackers as lonely boys in basements who have too much time and too little to do. Back in the ancient days of the spam wars some folks referred to them as “chickenboners“: beer drinking rednecks who ate fried chicken and threw the bones on the floors of their trailers. The reality even then, though, was that many spammers ran businesses and made a lot of money. Admittedly, the descriptions of how the business was run are cringe inducing and full of illegal activity.
Now, much of the hacking is actually organized crime outside the US. This makes it hard to address successfully through legal channels.
It’s all very complicated. But I think we can agree security is a big deal. We are all part of the solution, by securing our sites and our personal devices. We’re also part of the solution by paying attention to the larger issues and events going on around us.

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  • The professional services marketeers have a lot of catching up to do because their practices are way behind what their follow retail marketeers are doing. Then again different target audience but the same principles can be applied which they don’t want to do. It’s called being stuck in their ways as they have been doing it for so long.
    The public Internet is made up of private networks so those network owners/admins need to do more which I fail to see. It’s all talk and some action.

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