Got questions?

With my travel / vacation in October, blogging has been light the last few weeks, including a brief hiatus of our Ask Laura series. I’m working hard for the next few editions of Ask Laura and will get those posts out soon.
We’ve been getting questions from readers for a while, but I want to encourage folks to contact us with more. What are your questions about email? Got a problem you’ve been looking for specific answers about, but can’t find any answer that seems to apply? Use our contact address to send it to me.
Upcoming articles include questions about using IP pools and answers to some questions about opt-out processes.
Looking forward to getting back into the swing of Ask Laura, so keep those questions coming.

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Dear Laura,
We are having a bit of an internal struggle on our end as we launch our new quarterly account summaries. What are your views on including an unsubscribe link in these emails?
My personal opinion is that we should. Although the summaries can be classified as “transactional”, they are not tied to a specific recent transaction a customer made and can be viewed as a general reminder to shop again. As I gathered data to present my case, I reviewed several different account summaries and I found it split close to 50/50. Do you have any data or thoughts to support one way or another?
Thanks,
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