It's beginning to look a lot like…

I had a call this morning discussing holiday email volumes.
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I think many consumers now expect the deluge of emails that start in early November. I’m not sure all of them want it, but I think they expect it. We’ll, of course, be writing more about holiday volumes, mailing issues and such through the end of the year.
What are your plans for sending all the mail? How have experiences in previous holiday seasons affected your planning for this one? Tell me how you’re approaching things.

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Thanks

It’s thanksgiving here in the US and most of us are off eating way to much food with family and friends. But that doesn’t mean I can’t take a few minutes to give thanks.
I am thankful for reasonably effective spam filters.
I am thankful for ESPs and ISPs who actually take action on complaints.
I am thankful for the unsung folks who keep email useful.
I am thankful for my readers who tell me they enjoy, even if they don’t agree with, my blog posts.
For all my US readers, enjoy your holiday. For all my non-US readers, check back Monday for more posts.

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Volume! Volume! Volume!

Saw a series of tweets this morning from random consumers about holiday marketing volume.

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That unsubscribe time of year

Like many people, I make purchases online. This usually means the vendor adds me to their mailing list. I normally don’t care, that mail all filters to my “commercial” folder (my own personal version of tabs) and I can browse it at my leisure.
At this time of year, though, email marketers go into a bit of overdrive and that folder fills with 20 – 30 or more emails a day. The volume is no so much of a problem, but it can get annoying to try and find mail I want in all the crud from random vendors.
In some cases, I don’t even know who the company is or why they have my address. Today’s example was a florist in Maryland. Eventually I figured out I’d purchased from them back in 2007 to send flowers to a colleague when her mother passed away. Apparently, they’re doing so badly they need every dollar they can find.
What it does mean, though, is that I unsubscribe from more mail in December than I do through the rest of the year. I don’t mind the occasional mail, even weekly is no big deal. But when that frequency drastically increases, or someone has not bothered to mail me for 5+ years, I just don’t want that mail anymore.
Dana Perino used the term ‘unsubscribe Tuesday‘

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