Last week Oracle announced they were buying Dyn. Interesting acquisition, but fills a spot in Oracle’s playbook to provide infrastructure.
None of the press releases I’ve seen about the acquisition mentions the Dyn email service platform. Oracle has at least two email platforms already (Eloqua and Responsys). It will be interesting to see what happens with email.
This morning I received a great example of a 3rd party email that I thought I’d share with all of you.
What’s so great about it?
I can’t add much more to Steve Denner’s article about building list size.
Read MoreTwo different people on two different mailing lists asked very similar questions recently. Are people who send individual prospecting emails required to comply with CAN SPAM.
My opinion (not a lawyer, don’t play one on TV, didn’t stay at a Holiday Inn last night) is that CAN SPAM does not mention anything about volume, and any individual unsolicited email that has a “primary purpose” of advertising is required to include a physical postal address and a way to unsubscribe.
My other take on it is for individual prospecting emails failing to comply with CAN SPAM is like speeding. It’s illegal, and you can get in legal trouble by doing it, but everyone does it and few people get caught.