Dear Laura, Your blog is the best. Nothing else compares for solid deliverability discussion. I’ve frequently read these two articles: I need IP addresses to avoid throttling I need to deliver my mail fast They are incredibly helpful. But I don’t think you’ve ever answered this question directly: “Is it detrimental to use an IP pool instead of a single, static IP? For...
With my travel / vacation in October, blogging has been light the last few weeks, including a brief hiatus of our Ask Laura series. I’m working hard for the next few editions of Ask Laura and will get those posts out soon. We’ve been getting questions from readers for a while, but I want to encourage folks to contact us with more. What are your questions about email? Got a problem...
Last night was a bit of a shocker and it’s been a total distraction for days. I’m having a hard time focusing on email and insight right now, as I’m sure lots of other people are.
All I can do today is share a picture of Grover… who is very happy after he stole my seat on the couch. And so comfortable I don’t have the heart to move him.
I have to admit, the closer we get to election day the more distracted I’m getting. This will be the 8th presidential election I’m eligible to vote in and one I’m following closely. We even watched the 2nd debate live on the trip over to the UK. As with the 2008 and 2012 election, email marketing is a huge portion of candidate strategy. Many companies have been tracking how the...
We’ve returned from London, where I spoke at the Email Innovations Summit and enjoyed a bit of vacation. My wrap-up post also mentions an article I wrote for the Only Influencers site, which looks at questions I get asked frequently: “Why does spam make it to the inbox and our legitimate marketing email doesn’t? Should we just copy their tactics?” In industry news, Yahoo caught our attention for...
Folks were posting earlier today noticing problems delivering to Barracuda hosted services. The good news is Barracuda has been updating their status page. As of now, the status page says things are improving. Monitoring – Since 7PM PDT 11/1/2016, the Barracuda Essentials for Email Security service has been experiencing a sustained and unusually large number of inbound connections from...
I had a call this morning discussing holiday email volumes. I think many consumers now expect the deluge of emails that start in early November. I’m not sure all of them want it, but I think they expect it. We’ll, of course, be writing more about holiday volumes, mailing issues and such through the end of the year. What are your plans for sending all the mail? How have experiences in...
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