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Listbombing Webinar

Earlier this week I gave a webinar hosted by the EEC and the DMA discussing the listbombing problem. They will be making the recording available later this week and I will link to it then.

I wish I could say the issue was done and over with and that it was something we don’t have to worry about any longer. Unfortunately, that’s just not the case. Attacks are ongoing. Many of them are being caught and mitigated, but they’re still occurring.

We can’t let up our guard, though. Attackers will adapt to the mitigations and negate them.

And remember, listbombing is a sign that your subscription process is not collecting accurate data. If Evil Bob or Dumb Bob can give you Real Bob’s address then your data is all suspect. The problem is somewhat in the form, but it’s also in the whole process. What steps can you take to verify data without creating too much friction in the process?

This is an opportunity for forward thinking companies to reconsider their subscription and address acquisition processes. How do we get Bob’s address and information without Evil Bob or Dumb Bob giving us bad data and without contributing to the overall abuse online.

 

2 comments

  1. Rhonda O'Brien says

    Hi Laura – I’d like to review the webinar you listed above but can’t find the link. Can you repost it or send it over? Thanks!

    1. laura says

      I don’t have it, yet. But I’ll see if I can get one.

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