Archive2016

And… we're back from London

The Email Innovations Summit in London was a good conference. Much smaller than Vegas, but with a number of very interesting talks. I got to meet a number of folks I’ve only known online and we had some interesting conversations at the conference and at the pub-track in the evenings. I had so many grand plans for doing some work while in London. So many plans. And then I actually mostly...

Yahoo disabled forwarding

Al posted about this over on his blog earlier this week. Yahoo has disabled the ability to forward email from one Yahoo account to an email account on a different system. There is, of course, all sorts of speculation as to why forwarding has been disabled including speculation this has to do with holding on to accounts during the Verizon purchase. It’s certainly possible this is the case...

Email Innovations Summit next week

I’m headed to London this weekend to speak at the Email Innovations summit next Thursday. It will be an updated version of “How to Talk Tech for Marketers” that I debuted in Vegas earlier this year. Expect blogging to be light for the next 2 weeks while I’m gone. There are a few things I have to post, but I’m going to try and unplug and for part of the time I’m...

September 2016: The month in email

Happy October, everyone. As we prepare to head to London for the Email Innovations Summit, we’re taking a look back at our busy September. As always, we welcome your feedback, questions, and amusing anecdotes. Seriously, we could use some amusing anecdotes. Or cat pictures.   We continued to discuss the ongoing abuse and the larger issues raised by attacks across the larger internet...

Yahoo collaborating with US intelligence agencies

Today it was revealed that Yahoo has been scanning people’s email for the federal government. Yahoo Inc last year secretly built a custom software program to search all of its customers’ incoming emails for specific information provided by U.S. intelligence officials, according to people familiar with the matter. The company complied with a classified U.S. government demand, scanning...

Affiliates can be liable for fraud

An article popped up on LinkedIn about a recent 2nd court of appeals ruling that I thought was interesting. Back in 2011, the FTC and the state of Connecticut filed suit against a company called LeanSpa and their affiliate marketer called LeadClick. LeanSpa sold various diet products through negative option marketing. LeadClick was the affiliate company they used to help drive traffic and...

Ask Laura: Should we allow tagged addresses?

Hi Laura, First of all, I’d like to thank you for the amazing blog. It helps me a lot and I have much fun to read it. Now I have a question to the google alias addresses. As you must have known, Google offers alias addresses and you can put any thing between the local part and @gmail.com with a “+” sign What do you think, what should the onlineshops deal with such address for...

Vague reports of Yahoo problems

A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what’s going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I’ll share. For now, though, if you’re seeing a small increase in Yahoo bounces (or other weirdnesses) others are seeing something odd...

Censorship and free speech online

One of the things I discovered yesterday while looking at Krebs on Security was that Google Alphabet has a program to provide hosting and dDOS protection for journalists.  Project Shield, as it’s called, is a free service for approved applicants that keeps up websites that might be taken down otherwise. Eligible organizations include those providing news, information on human rights and...

The Cyber and The Security

Cybersecurity has been on my mind lately. There is a lot of bad stuff going on, from giant dDOS attacks, to subscription bombing, to the ongoing low level harassment that some people have to deal with on a daily basis. I’ve written a lot about how I think marketers are going to have to step up and stop being a conduit for abuse. I do believe this. There are a lot of different issues to...

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