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Yearly Archives: 2017

Tell us about how you use Gmail Postmaster Tools

One of the things I hear frequently is that folks really want access to Google Postmaster Tools through an API. I’ve also heard some suggestions that we should start a petition. I thought a better idea was to put together a survey showing how people are using GPT and how high the demand is for […]

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Figuring out email

 

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Engagement filters for B2B mail

While I was doing some research for a client today I rediscovered Terry Zink’s blog. Terry is one of the MS email folks and he regularly blogs about the things MS is doing with Outlook.com and Office 365. The post that caught my eye was discussing the Microsoft Spam Fighter program. The short version is […]

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Desks and distractions

Our first real company purchase was a big. solid pair of desks. See, we owed a lot of money to the IRS, but if we bought some equipment we could decrease the amount we had to pay the IRS. So we invested in very nice, wooden desks that would hold heavy CRT monitors. Things have […]

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September 2017: The Month in Email

Happy October! ‘Tis the season for “the scariest costumes to wear to an inbound marketing Halloween party”. Terrifying, right? A perfect occasion for spam-infused mai tais! In other news from the blog in September, I wrote several posts about the Equifax breach, starting with the announcement of the compromise on September 7th and their utterly […]

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Back from MAAWG

Had an all too short trip to M3AAWG. It was great to see old friends and meet new folks. I have lots to talk about and a poll to get into the field once I get caught up on client work. While I’m deep in the depths of my inbox, I thought I’d share a […]

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MAAWG next week

I’ll be up in Toronto Tuesday and part of Wednesday for the M3AAWG meeting. If you’re there, say HI!

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Warmup advice for Gmail

Getting to the Gmail inbox in concept is simple: send mail people want to receive. For a well established mail program with warm IPs and domains, getting to the inbox in practice is simple. Gmail uses recipient interaction with email to determine if an email is wanted or not. These interactions are easy when mail is delivered to the […]

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Sometimes less is more

We just bought some new desks, to replace the old ones that date back to the days of CRT monitors. The supplier we bought them from, Autonomous, did a nice set of triggered sends throughout the sales process – “we’ve received your order”, “we’ve shipped your order”, “your order has been delivered”. That’s not rocket […]

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10 things every mailer must do

A bit of a refresh of a post from 2011: Six best practices for every mailer. I still think best practices are primarily technical and that how senders present themselves to recipients is more about messaging and branding than best practices. These 6 best practices from 2011 are no longer best, these days, they’re the absolute minimum […]

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  • OTA joins the ISOC

    The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.No Comments


  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.1 Comment


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


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