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Industry news

Just some stuff going on around email that probably merit a mention but not a whole blog post.
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Next Tuesday at 1 eastern I’ll be giving a webinar on the subscription bombing and discussing what companies can do to mitigate the problem.
Google is working on new “invisible” captchas, that separate out humans from bots without humans having to do anything.
EmailonAcid created an interactive puzzle email.
Return Path acquired Email Copilot. Then laid off approximately 60 employees citing restructuring (no links for this one, but emails were sent to customers and someone forwarded me a copy).
Mailchimp sent 1.5 billion emails on Black Friday, and published stats and information about how well they delivered and performed.
 

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Upcoming events

Next month I’ll be in London for the Email Innovations Summit. This will be an updated version of what you need to know to talk with technical folks.
In early December I’ll be doing a DMA webinar discussing the subscription bombings. That’s still in the works.
I’m looking at some events for next year. I am planning on being at M3AAWG in San Francisco in February.
I’m looking at others, too. What are your favorite events?

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Email Innovations Summit in May 2016

I’ve been accepted as a speaker for the Email Innovations Summit in Las Vegas in May. This is a conference hosted by the folks behind the Only Influencers group and should be a great way to meet some of the leading minds in email marketing.
I’ll be speaking on some of the things I see changing in the email space and how that will affect email marketing as a whole. I think it will be great fun and look forward to meeting many of my OI colleagues.

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