What are readers favorite conferences and events around email and marketing? I’m starting to plan out my schedule for this year. I did a lot of talks at familiar places last year, and I’m looking to find some new places.
Tell me your favorite conferences in the comments.
The Email Innovations Summit in London was a good conference. Much smaller than Vegas, but with a number of very interesting talks. I got to meet a number of folks I’ve only known online and we had some interesting conversations at the conference and at the pub-track in the evenings.
I had so many grand plans for doing some work while in London. So many plans. And then I actually mostly disconnected and ignored anything I “should” be doing. Instead, Steve and I did some touristing, some relaxing, some family time and some connecting with his college friends. We also (over)heard a lot of conversations about the US Election. One night at dinner every table around us was talking about our candidates and what they thought of them. It’s always interesting to hear what non-Americans think about our country.
In addition to missing two debates, it seems we missed some online news, too. I think the biggest thing was another large DDoS attack against that took out many major websites. I’m starting to see some comments that spam levels were down during the attack, too, but haven’t dug into that yet.
I did have an article published in the Only Influencers newsletter last week: Marketers Can’t Learn from Spam. All too often marketers think spammers are better at unboxing because they see spam in their inbox. But spammers are just more criminal and spend a lot of effort trying to bypass filters. These aren’t lessons marketers can learn from.
Unfortunately, due to our London trip, we are going to miss M3AAWG in Paris, which starts today. Two weeks between conferences was exactly the wrong time for going to both. Never fear, many folks will be tweeting what they can using #m3aawg38.
We’re both slowly getting back into the swing (and timezone!) of back to work. Blogging will pick up over the next few days. And I have new castle pictures to share.
Next month I’ll be in London for the Email Innovations Summit. This will be an updated version of what you need to know to talk with technical folks.
In early December I’ll be doing a DMA webinar discussing the subscription bombings. That’s still in the works.
I’m looking at some events for next year. I am planning on being at M3AAWG in San Francisco in February.
I’m looking at others, too. What are your favorite events?
My speaking schedule is coming together for Q1 and Q2 this year.
Email Evolution Conference. March 30 – April 1. New Orleans, LA. I’ll be participating on the “All You Ever Wanted to Know about Deliverability (But Were Afraid to Ask)” panel Friday Morning. The other panelists are Chris Arrendale, Alyssa Nahatis and Matthew Vernhout. This panel should be quite a bit of fun, as we all know each other and have collaborated in the past. I’m looking forward to it. Come prepared with questions!
Salesforce Connections. May 10 – 12. Atlanta, GA. Another panel on deliverability, this time with Mickey Chandler from SFMC and Melinda Plemel from ReturnPath. We’ll each bet giving our 3 best tips to improve deliverability and then be taking questions from the audience. We have all been around a long time, in fact Mickey used to work for me at MAPS back in 2000. We’re all ready to answer those questions you’ve always had but never known who to ask.
Email Innovations Summit. May 17 – 19. Las Vegas, NV. Not a panel! I’ll be speaking about the technical things happening around email that will affect sending, marketing and deliverability. If you ever wanted to know how to talk to the technical folks this is the session to come to. I’ll be explaining some of the terminology and teaching attendees what they need to care about and what they just need to know exists. Register with my code (SPKATK) and save 15%.