What are readers favorite conferences and events around email and marketing? I’m starting to plan out my schedule for this year. I did a lot of talks at familiar places last year, and I’m looking to find some new places.
Tell me your favorite conferences in the comments.
Deliverability is a challenge, I think everyone who has ever tried to send bulk mail will acknowledge that. There are a lot of reasons for this. One of the big reasons is that there are bad players who spend a lot of time trying to get around filters. And a lot of these people are sending very bad mail. Phishing. Spear Phishing. Viruses. Malware.
Email is a prime vector for a lot of criminals.
A lot of deliverability discussions really gloss over the dangers, though. We don’t often think about it, because we’re not sending bad mail. But we still have to go through the same filters that ask: Is this message safe?
Security was a big deal at the recent Sparkpost / MessageSystems conference.
While we’re working on a Speaking Schedule page for my upcoming events, I’ll just update the blog. My schedule for Q1 and Q2 is coming together.
M3AAWG 36: San Francisco, February 16 – 18th. I’ll be up on Monday afternoon. No official speaking at this one, just sitting in the audience and listening. But stop by and say hi!
Email Evolution Conference: Hosted by the EEC, New Orleans, March 30 – April 1. I’ll be on the panel Everything You Always Wanted to Know About Email (But Were Afraid To Ask) with some of my favorite colleagues.
Email Innovations Conference: Las Vegas, May 18 – 19th. Understanding Your IT Department: What Non-Technical Brand Managers Need To Know about Email Security, DMARC, ISP’s and Delivery.
Just some stuff going on around email that probably merit a mention but not a whole blog post.
Next Tuesday at 1 eastern I’ll be giving a webinar on the subscription bombing and discussing what companies can do to mitigate the problem.
Google is working on new “invisible” captchas, that separate out humans from bots without humans having to do anything.
EmailonAcid created an interactive puzzle email.
Return Path acquired Email Copilot. Then laid off approximately 60 employees citing restructuring (no links for this one, but emails were sent to customers and someone forwarded me a copy).
Mailchimp sent 1.5 billion emails on Black Friday, and published stats and information about how well they delivered and performed.