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Monthly Archives: April 2017

Off to EEC next week

We’ll be in New Orleans next week for the EEC conference. Steve will be on the closing keynote panel taking about subscription bombing. Say hi! while you’re there! Happy Friday!

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Privacy and tracking

“I can’t believe you are wearing one of those,” they said while sneering at the Pebble watch I was wearing. Yes, that’s how someone introduced themselves to me at a conference last year. Apparently, I’m not allowed to wear smartwatches, or something. It wasn’t clear what their problem was or why they thought that was a […]

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Every Download a Confirmation

We often talk about confirmed opt-in (aka “closed-loop opt-in” or “double opt-in”) as the gold standard for address acquisition for permission-based mail. It’s not the only way to gather permission, and in some ways it’s a rather blunt tool that can discourage people from completing a sign-up process if it’s done badly – the confirmation email […]

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Tools!

I just added a DMARC validation tool over on tools.wordtothewise.com. You can give it a domain – such as ebay.com – and it will fetch the DMARC record, then explain and validate it. Or you can paste the DMARC record you’re planning to publish into it,  to validate it before you go live. If you’ve not […]

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Mailbox tools are a security risk

On Sunday the NYTimes published an article about Uber’s CEO. One of the pieces of information that came out of that article is services like unroll.me sell information they scrape out of emails sent to their users. Uber devoted teams to so-called competitive intelligence, purchasing data from an analytics service called Slice Intelligence. Using an email […]

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Looking forward

I had a number of very good talks with folks at the Email Innovations Summit earlier this week. I’m still digesting it all. It’s clear that getting to the inbox isn’t a solved problem. Around a decade ago I figured that the explosion of complaint feedback loops would make my job obsolete. That more data […]

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Quick Vegas trip review

Made it back from Vegas late last night. It was a great trip, even though I wasn’t officially attending the conference. I did get a chance to see old friends and meet some new people. The Women of Email board had our first in person meeting and we’re working on some exciting things over the […]

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The twilight of /8s

A “/8” is a block of 16,777,214 usable IP addresses. That’s a big fraction of the entire IPv4 address space – about 1/224, in fact. Each one is all the addresses that begin with a given number: 10.0.0.0/8 is all the IP addresses that begin with “10.”, “184.0.0.0/8” (or “184/8” for short) is all the […]

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A due diligence story

due diligence noun. research and analysis of a company or organization done in preparation for a business transaction It’s a term that’s been around for five centuries or so. Originally it meant the effort that was necessary for something, but it evolved into a legal term for “the care that a reasonable person takes to avoid […]

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Malicious email terms defined.

Legitimate mailers need to distinguish themselves from spammers. One important piece of that is knowing what spammers do. SendGrid has put together some information on common scams and techniques spammers use to get email delivered. Some of these terms, like doxxing and swatting, are not specifically email related. However, they are used against people who […]

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