A due diligence story

due diligence
noun. research and analysis of a company or organization done in preparation for a business transaction

It’s a term that’s been around for five centuries or so. Originally it meant the effort that was necessary for something, but it evolved into a legal term for “the care that a reasonable person takes to avoid harm to other persons or their property“.
More recently it’s evolved to mean “the research that a company should perform before engaging in a financial transaction“.
One aspect of that is doing at least a bare minimum of research on a customer before you let them take advantage of your reputation.
I just got some SMS spam from a short code, advertising two domains – 29designx.us and customlogocoupon.us. It’s SMS spam, so there’s no hidden content, no affiliate tags, just the bare domains. One spam has both domains in it, the other has 29designx.us twice.
According to the company that operates the SMS gateway this is a dedicated short code, not a shared code. In ESP terms that’s kinda equivalent to a customer on a dedicated IP address rather than one sharing a pool. Except much more so – short codes are a scarcer resource than IP addresses, with the US having fewer short codes in total than some ESPs have IP addresses.
What would 60 seconds of due diligence have told the SMS provider about this customer?
Let’s start by looking at the two websites.
They’re clearly built from the same template. Same annoying animation, same fake sale countdown timers, same live chat window.
The live chat was answered by Harvey (who is a real person, one I managed to annoy by talking with him through multiple live chat windows on their different sites simultaneously). Different ‘phone numbers though – 1-866-212-2217 for the coupon site vs 1-619-942-5964.
Then lets look at whois for the domains:
Domain Name:  29DESIGNX.US
Registrant Name: Mildred Smith
Registrant Organization: 29designs
Registrant Address1: 1854 Valley View Drive (that’s in Kansas)
Registrant City: Boston
Registrant State/Province: MA (not Boston, Massachusetts)
Registrant Postal Code: DN3 6GB (see note)
Registrant Country: UNITED KINGDOM (nor the United Kingdom)
Registrant Country Code: GB
Registrant Phone Number: +92.3233000306 (nor Pakistan)
Registrant Email: rhiannon.desir@gmail.com (gmail? rhiannon != Mildred)
Registrant Application Purpose: P1 (= business registration)
Registrant Nexus Category: C11
and
Domain Name: CUSTOMLOGOCOUPON.US
Registrant Name: Antonio R. Flores
Registrant Organization: Oranges Records & Tapes (see note)
Registrant Address1: 4243 Marie Street Annapolis (doesn’t exist)
Registrant City: MD
Registrant State/Province: MD
Registrant Postal Code: 21401
Registrant Country: United States
Registrant Country Code: US
Registrant Phone Number: +1.4108498868
Registrant Email: mj9729395@gmail.com (seven digit number, huh?)
Registrant Application Purpose: P3 (= personal website)
Registrant Nexus Category: C11
That’d make me suspicious enough to put the customer on hold and maybe doing a little actual investigation of them before allowing them to send. That’s the due diligence an ESP or SMS provider should do.

Laura is in Las Vegas today, so I have a little spare time. Let’s do the next level of investigation to find a little more. Nothing fancy, just some creative use of Google.
“DN3 6GB” is an interesting UK postcode. Not because Doncaster – the South Yorkshire town that “DN3” would imply – is particularly interesting, nor because of the fact that DN3 6GB doesn’t exist, despite being syntactically correct.
No. It’s interesting because it is the first postcode in a test suite for validating UK postcodes via regular expression so it’s all over developers forums and FAQs when people are talking about valid UK postcodes. Not only a fake, but a manually created fake.
“Orange’s Records and Tapes” is interesting too. It’s an odd looking business name to have attached to a logo design company. And the mention of “Tapes” looks rather dated. It seems to be a Chicago-based record store (or, possibly, small chain) that either went out of business or was bought out and the name abandoned quite some years ago. It’s still on some easily available lists of business names, though.
And it’s also in output from fakenamegenerator.com – a handy little site that generates fake names, email addresses, employer names, birth dates, credit card numbers and everything else you might want to have as test data. That makes me pretty sure that everything about customlogocoupon.us is fake.
Reverse whois search suggests that the same “Mildred Smith” also registered 29design.us, paperx.us, 99videos.us, 29designs.us and 99videoz.us. As well as the similarity in domain names, the sites that are up are using the same template as the first two sites and selling services in much the same style. And appear to use equally fake registration data.
We still have the ‘phone numbers published on the original sites…
The 866 number on customlogocoupon.us shows up in the contact information for logoventure.com and logoventure.net. They’re a small graphic design and flash animation company, consisting of Russell Bryant, Jessica Sandler, George Isaacson and Jason somebody. No Antonio R. Flores, and it’s a much more restrained site than the customlogocoupon.us hyperactivity.
The 619 number from 29designx.us shows up on animationsharks.com. Which is a little better designed, but still has the same live chat box manned by Harvey. (Hi, Harvey!). It’s been mentioned elsewhere in the SMS spam context too.
There’s no useful contact information on the site, and the domain registration data is falsified via Domains by Proxy (reasonable for a personal site, a bad sign on a business site).
My best guess is that animationsharks.com / 29designx.us / 29design.us / 29designns.com are the SMS spammers, while logoventure.com are a customer of theirs.
Hidden by CSS on the animationsharks.com site is a list of services, support and postal contact information that’s identical to that of a legitimate corporate animation studio based out of Boston. It’s possible that they just ripped off the site of another company, but it’s also possible it’s a side-job, something done by an ex-employee…
But that’s all I have time to look at now. Back to work.

Related Posts

Use all the channels

One of the hardest deliverability situations to address is when all mail from a certain sender is going to the bulk folder. I’ve had numerous clients come to me to address this situation over the years. Ideally, clients come to me before all their mail is going to bulk. Then we can make some tweaks and changes to their mail program, repair the reputation and then recover other addresses. We have knobs we can twist to fix things if some people are still getting messages in their inbox. We have data to measure.
When all mail is going to bulk, though, we lose access to the knobs and the data. There are zero complaints if mail is going to bulk. There are no opens or clicks, because many ISPs disable images and links in the bulk folder. Our normal “fixing reputation” tools are taken away from us.
Senders with all their mail going to bulk are faced with a profound challenge. How can they engage customers who are unengaged and who are not seeing mail at all? How can we fix deliverability when our normal tools and metrics are unavailable?
If we can get even a small percentage of recipients to go pull mail out of bulk or spam and move it to their inbox, then we’re well on our way to repairing reputation. But how can we get them to go look for the mail in the bulk folder. Recent Litmus research suggests that a significant percentage of folks regularly check their spam folder, but this isn’t always enough to repair reputation,
The question becomes how can the senders encourage recipients to go digging through their spam folder. 
This is the point where I start quizzing clients on what other channels they use to communicate with their customers. I’ll run through the whole list: social media, snail mail, push notices through apps, SMS, website popups, Facebook ads. I work with them to identify users who are engaged with their brand and brainstorm ways to get those users to look for mail.
I’m always pleased to see large brands using these strategies. Just recently Blizzard used twitter to communicate with their users about email problems. They tweeted.
BlizzardTweet
The link takes you to the Blizzard support site. Where they give specific instructions on how to whitelist mail and what mail to whitelist.

Read More

It's not fair

In the delivery space, stuff comes in cycles. We’re currently in a cycle where people are unhappy with spam filters. There are two reasons they’re unhappy: false positives and false negatives.
False positives are emails that the user doesn’t think is spam but goes into the bulk folder anyway.
Fales negatives are emails that the user does thing is spam but is delivered to the inbox.
I’ve sat on multiple calls over the course of my career, with clients and potential clients, where the question I cannot answer comes up. “Why do I still get spam?”
I have a lot of thoughts about this question and what it means for a discussion, how it should be answered and what the next steps are. But it’s important to understand that I, and most of my deliverability colleagues, hate this question. Yet we get it all the time. ISPs get it, too.
A big part of the answer is because spammers spend inordinate amounts of time and money trying to figure out how to break filters. In fact, back in 2006 the FTC fined a company almost a million dollars for using deceptive techniques to try and get into filters. One of the things this company did would be to have folks manually create emails to test filters. Once they found a piece of text that would get into the inbox, they’d spam until the filters caught up. Then, they’d start testing content again to see what would get past the filters. Repeat.
This wasn’t some fly by night company. They had beautiful offices in San Francisco with conference rooms overlooking Treasure Island. They were profitable. They were spammers. Of course, not long after the FTC fined them, they filed bankruptcy and disappeared.
Other spammers create and cultivate vast networks of IP addresses and domains to be used in snowshoeing operations. Still other spammers create criminal acts to hijack reputation of legitimate senders to make it to the inbox.
Why do you still get spam? That’s a bit like asking why people speed or run red lights. You still get spam because spammers invest a lot of money and time into sending you spam. They’re OK with only a small percentage of emails getting through filters, they’ll just make it up in volume.
Spam still exists because spammers still exist.
 

Read More