Off to EEC next week
We’ll be in New Orleans next week for the EEC conference. Steve will be on the closing keynote panel taking about subscription bombing. Say hi! while you’re there!
Happy Friday!
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Time for Email Innovations!
After a great experience in Atlanta last week, with the Salesforce and Mailchimp folks, I’m heading off again today. This time it’s Las Vegas for the Email Innovations conference hosted by the Only Influencers group.
My talk is coming together nicely. It’s been a bit of a challenge to try and give enough detail to make sense while not overwhelming with technobabble. There were times when I was all
Thankfully I have some great folks around who talked me down and reminded me that there wasn’t a test and I could gloss over some of the details and still make sense. If you want a preview of part of my talk, check out my blogpost from last week at Only Influencers. Understanding the technical: authentication.
Hope to see you there! My talk is in the Education track after lunch on Thursday.
Prepping for EEC
Tomorrow I head off to New Orleans to the EEC conference. It’s my first one and I’m really looking forward to meeting some of the people I only know online.
I’ll be speaking on two panels on Friday:
All You Ever Wanted to Know about Deliverability (But Were Afraid to Ask) at 10:50. This is your chance to ask those questions of myself and other experts in the field. I always enjoy Q&A panels and actually hearing from folks what their big deliverability questions are. (and remember, if you have a question, you can always send one to me for Ask Laura)
and the closing Keynote panel
ISP Postmasters & Blacklist Operators: Defending Consumer Inboxes at 1:10. I’m on a panel with various ISP postmasters, blacklist operators and we’ll be talking about what it’s like dealing with the deluge of mail. For instance, there is a huge outbreak of bot-spam at the moment, and a lot of the filters are struggling to keep up. In fact, I’m a last minute replacement for one filter company as they are in all-hands-on-deck firefighting mode to keep their customers safe.
Hope to see you there!
Upcoming events
Next month I’ll be in London for the Email Innovations Summit. This will be an updated version of what you need to know to talk with technical folks.
In early December I’ll be doing a DMA webinar discussing the subscription bombings. That’s still in the works.
I’m looking at some events for next year. I am planning on being at M3AAWG in San Francisco in February.
I’m looking at others, too. What are your favorite events?