OTA joins the ISOC

The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella.
“The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.

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January 2017: The Month in Email

Between client work and our national political climate, it’s been a very busy month around here and blogging has been light. Things show no sign of slowing down in February, so we’d love to hear from you with questions and suggestions of what you’d most like to see us focus on in our limited blogging time this month. We got a great question about how senders can access their Google Postmaster tools, and I wrote up a guide that you might find useful.

We’re also revisiting some older posts on often-requested topics, such as spamtraps, so feel free to comment below if there are topics you’d like us to address or update. One topic that comes up frequently, both on the blog and in our consulting practice, is about what to do when you’re on a blocklist. I revisited an old-but-still-relevant post on that topic as well.
On the Best Practices front, I wrote about how brands can use multiple channels to connect with customers and prospective customers to promote and enhance email delivery. I also took a moment to look back over 2016 and forward to 2017 in the realm of email security.
I continue to be annoyed by B2B spam, and have started responding to those “requests” for my time directly. Steve also wrote a long post about B2B spam, focusing on how these spammers are using Google and Amazon to try to work around reputation issues.
In case you missed it, I contributed some thoughts to a discussion on 2017 email trends over at Freshmail with my exhortation to “Make 2017 the year you turn deliverability into a KPI.”
I’m also still in the process of completing my 2017 speaking schedule, so I’m looking for any can’t-miss conferences and events you’d recommend. Thanks for keeping in touch!

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Happy New Year!

Well, we mostly survived 2016. A year ago I was making predictions about how 2016 would be the year of email security. I was thinking of things like TLS and authentication and access to the inbox. It wasn’t out of the question, Gmail said they’d be turning on p=reject sometime mid-year. They also were suggesting that they would be putting more value on messages that aligned, even in the absence of a DMARC signature. The first still hasn’t happened, and the second doesn’t appear to be in place, either.
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That doesn’t mean email security wasn’t a hot topic in 2016. In fact, the use of a private email server was a major topic during the US elections. We also had spear-phishing play a major role in the compromise of campaign systems. I didn’t talk much about that here when it happened, but news reports make it clear that Chairman Podesta and others were targeted for compromise. The NY Times has a more in depth article with broader context around the attacks and how emails were used to infiltrate a major political party.
The irony is with all the time spent talking about how insecure the private server was, that server wasn’t compromised. Instead, the compromise was at Gmail.
We all need to pay attention to our email and how we use it. It also means when we’re sending bulk and marketing email we need to consider the private and personal information we’re putting in messages. Do you send PII? Is there a way you don’t have to? What can we do to protect our brand and our users?
It’s not just bulk email we need to think about, either. Personal email can contain PII, or personal information. A common saying among some of my security friends is “never put in email anything you wouldn’t want to see on the front page of the Washington Post or NY Times.” That’s an easy thing to say, but the convenience of email makes it easy to share information that we may not want on the front page of either paper. Many of us aren’t actually targets of malicious activity so we don’t have to worry about being targeted the way elected and other officials are. But that doesn’t mean we are not at risk. It just means we’re at less risk than others.
Email is a frequent vector for malicious actors to access computers. Most, if not all of the major breeches in the last few years have started with a phishing attack of some sort. The attacks are planned out and sophisticated. This is not going to get better. The phishers are smart and plan the attacks.  We also need to be more personally aware of security given the current political climate. We need to take steps to protect ourselves more than we have in the past.
Security is more important than ever and we all need to protect ourselves.

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Google accounts breached

Over 1 million Google accounts breached by Android malware.
There are some folks I know who really can’t understand why I stick with Apple over Android. The above issue is a big one. Doing what we do, security is a major consideration. I don’t need my accounts, or other accounts I have access to, compromised. It’s not that Apple is 100% compromise proof, but there are more checks and balances in the pipeline.
On the deliverability front, I had a recent interaction with someone from iCloud. This is a colleague I’ve worked with for years now, following him through multiple job changes. A client was having some delivery issues with a shared IP, so I was asking if he could send me some data to help track down the problem customer. I have a habit of asking for subject lines when I’m trying to get data. It’s usually enough for an ESP to track down the problem, and they’re not a way for folks to track down spamtraps or recipients. The answer I got back was sorry, they couldn’t give me any information at all, even something minor like a subject line.
Apple takes user privacy seriously and are doing a lot to protect their users. Does that mean I spend too much money on hardware I could buy cheaper? Perhaps. But, I’ll pay a little more to work with a company that puts privacy at the center of their product suite.

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