Not the kind we hate. The other kind. That’s best served over sushi rice.
80 years of SPAM
July 14, 2017
Happy 80th Birthday to SPAM
14July
July 12, 2017
Searching for a new ESP?
12July
250OK has compiled advice about what buyers should ask when looking at new ESPs. The advice from various folks is spot on. Changing ESPs is a big undertaking, bigger than most people expect. It’s not like changing vendors for other services. It is a process and most of the time moving creates a short term dip in deliverability. I have a lot of theories and speculation as to why, but the...
July 11, 2017
Engagement drives deliverability
11July
Return Path released an white paper today offering the Secrets of Successful Senders. I don’t think any of my readers will be surprised that it boils down to identity, reputation, and engagement. Return Path treats these as separate things and I understand why they do. I think however, that the identity and reputation are supporting players to the overarching issue of engagement. When...
July 10, 2017
Summer 2017: Moving so fast
10July
It’s been a busy summer so far! If you’ve been too busy to read the blog regularly, here’s an early summer wrap up of our posts from May and June. A small but significant part of our consulting practice is helping people with delivery crisis situations, such as figuring out what to do if you’re listed on Spamhaus or other block lists, or getting delisted at AT&T. People also ask very specific...
July 6, 2017
Active buttons in the subject line
06July
This morning I waded into a twitter discussion with a bunch of folks about some issues they were having with delivery to gmail. The discussion started with a blog post at detailed.com describing how some senders are seeing significant drops in open rates. I thought I’d take a look and see if I can help, because, hey, this is an interesting problem. I signed up for a bunch of the mail that...
July 5, 2017
5 steps for addressing deliverability issues
05July
Following on from my reading between the lines post I want to talk a little bit about using the channels. From my perspective the right way to deal with 99% of issues is through the front door. Last week I found myself talking to multiple folks in multiple fora (emailgeeks slack channel, mailop, IRC) about how to resolve blocking issues or questions. All too often, folks come into these spaces...
July 4, 2017
Happy Fourth
04July
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