Email address as identity

A few months ago I was talking about different mailbox tools and mentioned email addresses are the keys to our online identity. They are, email addresses are the magic key that authenticates us and opens access to different accounts.
The bad guys know this too. The Justice department recently announced a plea deal related to compromised email accounts. The individual in question gained access to faculty, staff and student email accounts. They then used access to these accounts to access Facebook, iCloud, Google, LinkedIn and Yahoo accounts.
https://twitter.com/pwnallthethings/status/897930523120738304
https://twitter.com/pwnallthethings/status/897931383431061504
https://twitter.com/pwnallthethings/status/897932050111406081
Mediapost published an article this week referencing a survey performed at this year’s BlackHat conference.

Of 250 hackers polled, 32% said that accessing privileged accounts was the easiest and fastest way to get at sensitive data.
The second most effective route to data, cited by 27%, was access to user email accounts.

Email accounts are the keys to the kingdom. Protecting them is a vital part of protecting yourself online.
 

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Security issues affect us all

I’ve been talking about security more on the blog. A lot of that is because the security issues are directly affecting many senders. The biggest effect recently has been on companies ending up on the SBL because their signup forms were the target of a subscription attack. But there are other things affecting online spaces that are security related. Right now not much of it is affecting email senders, but it’s good to be aware of.
DDOS attacks
There has been an increase in DDOS attacks against different companies and network. Some of the online game sites have been targeted including EA, Blizzard and others. A group called PoodleCorp is claiming responsibility for those attacks.
Another set of DDOS attacks hit Brian Krebs’ website this week. The site stayed up, but Akamai has told Brian they can no longer host his website. His website is down for now and the foreseeable future.
While this activity doesn’t affect marketers directly, it does tell us that there is active development happening on the less legal side of the internet. The volumes of the recent attacks have sent records. They’re also changing in scope and including new kinds of traffic in an effort to knock sites offline. Even more concerning, they appear to be systematically attempting to discover defenses in order to attack the internet as a whole.
Increase in Spam
Spam has been on the decrease over the last few years. Many of us were treating it as a mostly-solved problem. But a new report from Cisco Talos shows that trend is reversing and spam levels are increasing. Current levels are approaching those last seen more than 5 years ago. Cisco Talos has used a number of different sources of data, all showing an increase in spam directly and indirectly.

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September 2016: The month in email

Happy October, everyone. As we prepare to head to London for the Email Innovations Summit, we’re taking a look back at our busy September. As always, we welcome your feedback, questions, and amusing anecdotes. Seriously, we could use some amusing anecdotes. Or cat pictures.
 
San Francisco and Coit tower
We continued to discuss the ongoing abuse and the larger issues raised by attacks across the larger internet infrastructure. It’s important to note that even when these attacks aren’t specifically targeting email senders, security issues affect all of us. It’s important for email marketers to understand that increased attacks do affect how customers view the email channel, and senders must take extra care to avoid the appearance of spam, phishing, or other fraudulent activity. I summarized some of the subscription form abuse issues that we’re seeing across the web, and noted responses from Spamhaus and others involved in fighting this abuse. We’re working closely with ESPs and policy groups to continue to document, analyze and strategize best practices to provide industry-wide responses to these attacks.
I was pleased to note that Google is stepping up with a new program, Project Shield, to help journalists and others who are being targeted by these attacks by providing hosting and DDoS protections.
I’m also delighted to see some significant improvements in email client interactions and user experiences. I wrote a bit about some of those here, and I added my thoughts to Al’s discussion of a new user interaction around unsubscribing in the iOS 10 mail client, and I’ll be curious to see how this plays out across other mail clients.
For our best practices coverage, Steve wrote about global suppression lists, and the ways these are used properly and improperly to prevent mail to certain addresses. I wrote about using the proper pathways and workflows to report abuse and get help with problems. I also wrote about the ways in which incentivizing address collection leads to fraud. This is something we really need to take seriously — the problem is more significant than some bad addresses cluttering up your lists. It contributes to the larger landscape of fraud and abuse online, and we need to figure out better ways to build sustainable email programs.
Is there such a thing as a perfect email? I revisited a post from 2011 and noted, as always, that a perfect email is less about technology and more about making sure that the communication is wanted and expected by the recipient. I know I sound like a broken record on this point (or whatever the 21st century equivalent metaphor of a broken record is….) but it’s something that bears repeating as marketers continue to evolve email programs.
We had a bit of a discussion about how senders try to negotiate anti-spam policies with their ESPs. Is this something you’ve experienced, either as a sender or an ESP?
In Ask Laura, I covered shared IP addresses and tagged email addresses, questions I get fairly frequently from marketers as they enhance their lists and manage their email infrastructures. As always, we welcome your questions on all things email delivery related.

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People are your weakest link

Social engineering is a long standing way to compromise security. Chunkhost reports today that they discovered accounts being compromised through social engineering of Sendgrid support. While the compromise did not work it was a close call. The only thing that saved the targeted customers was their implementation of 2 factor authentication.
We know many of our customers individually and personally, and are still careful about changing contact addresses and passwords. With larger customer bases, it’s vital that every person in the change follow security processes.

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