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Monthly Archives: August 2017

Conversations with spammers

It’s amazing how many spammers try and fool deliverability into accepting a questionable list. All too often they fall back on a story. The basic points: a company you’ve never heard of collected millions of email addresses on a website hosted on a low end VPS. I’ve never heard of your company. We’re just that much better at […]

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July 2017: The month in email

August is here, and as usual, we’re discussing spam, permissions, bots, filters, delivery challenges, and best practices. One of the things we see over and over again, both with marketers and with companies that send us email, is that permission is rarely binary — companies want a fair amount of wiggle room, or “implied permission” […]

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