What's going on with your SBL listing?

This popped up on my Facebook memories this morning. I don’t post about client events very often, but given I can’t remember even what client this is, I don’t think I’m revealing too much info.
FB memory from a few years ago.

I’m dealing with a client who has a pretty big SBL listing. They’re going through a lot of contortions to fix the problems the SBL is pointing out, but I’m concerned that the SBL listings aren’t the complete story.

I sent them this in an email this morning. I’ve tried to tell them during our calls, but they keep mis-hearing or mis-interpreting what I’m saying. So I write down some speculations and send them by email.

Then a friendly, neighborhood SBL person contacts me and asks me a question about something totally unrelated. So I get about 4 sentences into my question and he says “Imma gonna let you finish, but let me tell you <exactly what I told the client might be going on behind the scenes>.

Yeah. Sometimes I get it right.

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bingo__email__save_1
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The whole thing is well worth a read, and I strongly encourage you to check out the whole thing.
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Not all spam traps actually accept mail. In fact, in all of the 3 case studies, mail was rejected during the SMTP transaction. This did not stop the senders from continuing to attempt to mail to that address, though. I’ve heard over and over again from senders that the “problem” is that spamtrap addresses actually accept mail. If they would just bounce the messages then there would be no problem. This is clearly untrue when we actually look at the data. All of the companies mentioned are large brick and mortar retailers in the Fortune 200. These are not small or dumb outfits. Still, they have massive problems in their mail programs that mean they continue to send to addresses that bounce and have always bounced.
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