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This month in email: September 2013
- laura
- Sep 30, 2013
Looking back through the month of September there were a couple things talked about on the blog.
Read MoreJudge sides with plaintiff, refuses to dismiss wiretapping suit against Google
- laura
- Sep 26, 2013
Judge Koh published her ruling on Google’s motion to dismiss today.
It’s a 43 page ruling, which I’m still digesting. But the short answer is that Google’s motion was denied almost in total. Google’s motion was granted for two of the claims: that email is confidential as defined by the California Invasion of Privacy Act (CIPA, section 632) and dismissal of a claim under Pennsylvania law.
July 2015: The Month in Email
- laura
- Aug 5, 2015
Once again, we reviewed some of the ways brands are trying (or might try) to improve engagement with customers. LinkedIn, who frequently top lists of unwanted-but-legitimate email, announced that they’ll be sending less mail. Josh wrote about giving subscribers options for both the type and frequency of messages, and about setting expectations for new subscribers. In each case, it’s about respecting that customers really want to engage with brands in the email channel, but don’t want the permission they’ve granted to be abused. I also wrote a brief post following up on our June discussion on purchased lists, and as you’d predict, I continue to discourage companies from mailing to these recipients.
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