Related Posts

Looking forward

I had a number of very good talks with folks at the Email Innovations Summit earlier this week. I’m still digesting it all. It’s clear that getting to the inbox isn’t a solved problem. Around a decade ago I figured that the explosion of complaint feedback loops would make my job obsolete. That more data would mean anyone could manage delivery. That’s not the case for a couple reasons. The biggest is that filters don’t look just at complaints and there aren’t FBLs for all the other factors.
For whatever reason, many companies are still struggling with delivery.
Even more interesting is how changes in filters and inboxes are making it harder to measure delivery.   In some ways I feel like we’re losing ground on inbox measurement. Filters changes and will keep changing, both to address emerging threats and to meet the needs and wants of subscribers. Gone are the days where  Panels have their problems. Seed lists have their problems.  There’s a longer blog post here, but it’s nearly the weekend and I’ve had a long week.
Hope you have something great planned.

 

Read More

RoadRunner FBL goes kaput

Road Runner is no longer providing a FBL starting today. Earlier this morning a couple ESPs were reporting a decrease in FBL messages from the RR FBL. A few hours later, a senior technical account manager confirmed on mailop that the FBL was ending today.
While the announcement says that folks can expect reports to trickle, at least one ESP has reported zero reports today.

Read More

Yahoo FBL confirmation problems

yahoo_en-US_f_p_142x37Over the last few months I’ve seen people complaining about losing the Yahoo FBL emails with verification codes. This seems to be intermittent and no one could really explain what was going on.
Dale Lopez, VP of operations for V12 group, shared that their operations group discovered that one issue with the missing verification emails has to do with the length of the From: address and a port25 default settings.
In Dale’s words:

Read More