Everyone ready for Black Friday and Cyber Monday campaigns? I know many retailers are already mailing, my inbox is exploding with offers. For me, this is often a quiet time of the year. As a strategist, most of my worked happened months ago. Now, it’s time for execution.

I wish everyone a successful week of mailing.

May your deliverability be high.

May your subject lines be correct.

May your personalization work.

May your strategy rock.