ArchiveFebruary 2018

Metric Monetization

As a digital channel, email provides a lot of different metrics for marketers to use. Not only can marketers measure things like open and click rates, but they can tie these numbers back to a particular recipient. This treasure trove of information leads to obsessing over making the numbers look good. For good deliverability senders want low bounce rates, low spamtrap rates, and high engagement...

Spring in San Francisco

And, of course, that means M3AAWG is coming to town. I’m speaking on two panels this conference and will be around starting mid-day Monday. Of course, half the fun of M3AAWG is watching the swarms of posts on Facebook of friends traveling to wherever. Those of you visiting, weather is nice. Sadly (as we’re heading back into drought) we’re not expecting rain next week. And...

Another day… another shooting

The importance of email fades when there is yet another school shooting in the US. I cannot fathom the depth of grief and sorry for the parents who lost their children today. It is an utter tragedy that we, as a country, continue to accept dead children as an acceptable price to pay for the second amendment. I am a graduate of Virginia Tech. I went to class in the building that is no longer there...

Following CAN SPAM isn't enough to reach the inbox

One of the top entries on the list of things deliverability folks hear all the time is, “But my mail is all CAN SPAM compliant!” The thing is… no one handling inbound mail really cares. Seriously. CAN SPAM is a law that is little more than don’t lie, don’t hide, and heed the no. Even more importantly, the law itself states that there is no obligation for ISPs to...

Did the algorithm change?

When faced with unexplained deliverability changes one of the first questions many folks ask is “Did the algorithm change.” In many ways this is an meaningless question. Why? Because there are two obvious answers to the question. A1: Of course it didn’t. A2: Of course it did. Both answers are correct, but they’re answering different underlying questions. When we understand...

More on AOL transition to Oath Infrastructure

AOL posted on their blog today about changes to DMARC reporting and FBL messages as they continue to transition domains to the OATH infrastructure. As AOL domains go to the new infrastructure, DMARC reports for those domains will be included in the existing Yahoo DMARC reports. After the MX migration is done, they’ll start migrating the actual user mailboxes. Right now, FBL messages for AOL...

Where to get deliverability help

There are lots of places to get deliverability help, I thought I’d list some of them here so I have a post to point people to. Of course, we provide deliverability consulting services and have done since 2001. Our customers are mostly large companies sending millions of emails a month. I focus mostly on complex problems that other deliverability folks haven’t solved. Overall I focus...

List-Unsub header

Benjamin asked in the comments where in the interface the “unsubscribe” or “block” popup appeared. This is the dialog box Microsoft uses when the add the “unsubscribe here” link at the top of a message. Screenshots taken today from my Hotmail account: At this point we have 3 of the major webmail providers (Yahoo, Microsoft, Gmail) using List-Unsubscribe headers...

GDPR and Whois data

For folks who aren’t following the discussion about whois records and GDPR compliance there’s a decent summary at vice.com: What Is Going to Happen With Whois? The problem, briefly stated, is that ICANN has agreements with the thousands of domain registrars around the globe like GoDaddy or HostGator which oblige the companies to post WHOIS data—such as names, emails, and phone...

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