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List-Unsub header

Benjamin asked in the comments where in the interface the “unsubscribe” or “block” popup appeared. This is the dialog box Microsoft uses when the add the “unsubscribe here” link at the top of a message. Screenshots taken today from my Hotmail account:
At this point we have 3 of the major webmail providers (Yahoo, Microsoft, Gmail) using List-Unsubscribe headers and at least one mobile client (Apple Mail). 20 years on it seems List-Unsubscribe is finally gaining traction.
Notice, too, that ISPs hold their own mail to the same standards as outside mail. This really is Microsoft offering to let me block everything from MSN News.
 

2 comments

  1. Brian says

    How does the message change if you use a link vs. using mailto: in the List-Unsubscribe header.
    In your previous post the Why for mailto: instead of link was never given?

  2. Brian Curry says

    It is also important to note, that like Gmail, that “unsub button” doesn’t appear all of the time, even with list-unsub present. It looks to have some reputation drivers behind it as well.

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