Yahoo List-Unsub header
Last week some folks were mentioning a spike in unsubscribes from Yahoo. This is being investigated.
Last week some folks were mentioning a spike in unsubscribes from Yahoo. This is being investigated.
A number of people have mentioned over the last couple weeks that they’re seeing a spike in Yahoo rejecting mail with
554 delivery error: dd Requested mail action aborted
Discussions on various mailing lists indicate these messages are related to inactive accounts. Addresses that bounce at Yahoo with these codes should be handled as inactive addresses and removed from future mailings.
An interesting observation from Brian Curry about how Microsoft is using the List Unsubscribe header in their interface. The short version is that Microsoft is only supporting mailto: links. They’re ignoring any List-Unsubscribe links that are a URL.
Here are some screenshots. When the sender is using a List-Unsubscribe <http://> header, Microsoft states that there is no information on how to help the user unsubscribe, so the offer to block the sender instead. Like in these two messages.

When the List-Unsubscribe header uses a mailto: link, Microsoft uses completely different language in the popup and does let the user know any future mail will go to the junk folder.

The AOL postmaster team posted some information about the upcoming MX transition on their blog.
Read More