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How long does it take to change reputation at Gmail?

Today I was chatting with a potential client who is in the middle of a frustrating warmup at Gmail. They’re doing absolutely the right things, it’s just taking longer than anyone wants. That’s kinda how it is with Gmail, while their algorithm can adapt quickly to changes. Sometimes, like when you’re warming up or trying to change a bad reputation, it can take 3 – 4 weeks to see any direct progress.This is a screenshot of IP reputation on Google Postmaster Tools. The sender made some significant changes in mail sending on some of their IP addresses starting in mid to late December. You can see, that the tools noticed and the reputation of those IPs bad to good fairly rapidly. It took a few more weeks of consistent sending for those two IPs to switch to yellow. And it took around another month for the reputation to flip to high.

Because this company is doing all the right things, and they’re seeing (as they describe it) some small amounts of improvement, I told them to give it another couple weeks. If they weren’t happy with their progress I could help them. But, frankly, until we can tell if this is something other than a normal warmup there isn’t much else to do.

When I got off the phone I felt very much like a doctor telling a patient to take two aspirin and call me in the morning. But, honestly, sometimes that is the right answer. Give it time.

 

4 comments

  1. Crova says

    Hello there mate, how is it going?

    I guess that there are 2 distinct things happening on GPT IP reputation.
    It seems that any changes on your sending habits are quickly noticed.
    However, when it comes to moving along the reputation ladder, things tend to go slowly when moving upwards.

    This does not seem to be true when acquiring bad reputation though.

    Since I can’t post a picture directly here, below there is a screenshot of one of my domains. There is only one IP attached to this domain.

    https://pasteboard.co/HebLfsG.png

    For the past 2 weeks I had a handful of troubles delivering to gmail. Things where being put direct into spam. It was only yesterday that things seemed better. Today it looks good as well.

    During the green-red period, I did not had any issue with my emails. But I’m pretty sure the problems I had recently are a reflect of that period.

    I guess you’re right when you say that it can take to 3-4 weeks before seeing any improvement.

    Peace

  2. lisa says

    hi,I have added a domain name to Google Postmaster Tools and it’s been verifed but no data has displayed.
    this is the message that gives me:
    “No data to display at this time. Please come back later.
    Postmaster Tools requires that your domain satisfies certain conditions before data is visible for this chart. Refer to the help page for more details.”
    what can i do plz ?

  3. lisa says

    hi,
    I have added a domain name to Google Postmaster Tools and it’s been verifed,
    but no data has displayed
    this is the message that gives me

    **No data to display at this time. Please come back later.
    Postmaster Tools requires that your domain satisfies certain conditions before data is visible for this chart. Refer to the help page for more details.**
    what can i do plz ?

  4. Scrivere email ai tempi del GDPR | Digital Update says

    […] i server di Google dei tuoi invii di email. Fallo prima che ci siano problemi reali, perché poi ci vuole un po’ di tempo prima che la tua reputazione torni a migliorare se hai fatto dei […]

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